Why ‘Underconsumption’ is Trending
### Why ‘Underconsumption’ is Trending Young consumers are finding satisfaction in avoiding the usual shopping splurges that social media typically glorifies. This new trend, popularized on TikTok as “underconsumptioncore” or “meaningful consumption,” is redefining habitual buying patterns. Take Natalie Rose, a TikTok user whose minimalistic approach is embodied by a small makeup bag containing just […]