The Business of Beauty Haul of Fame: Your Boundaries Are Big Business
In 2019, a term once confined to dermatology offices began trending on Google: “skin barrier.” This phrase, referring to the outermost skin layer, found its fame through TikTok. Sleeper brand CeraVe capitalized on this by adopting a gentle approach which then went viral. Influencers like Hyram Yarbo and Dr. Muneeb garnered millions of views explaining […]