The BoF Podcast | Sabyasachi on Building a Global Brand from the Global South
Renowned fashion designer Sabyasachi Mukherjee recently sat down with BoF founder and CEO Imran Amed at BoF CROSSROADS 2025 to delve into the intricacies of establishing a global brand on one’s own terms. The conversation shed light on Mukherjee’s readiness to elevate his brand to new heights while championing the essence of craft, culture, and the burgeoning influence of the Global South.
In an era where the fashion industry is saturated with Western ideals and aesthetics, Mukherjee’s unwavering commitment to showcasing the beauty and richness of his Indian heritage has set him apart. Through his eponymous label, Sabyasachi, he has successfully captured the essence of traditional Indian craftsmanship and textiles, catapulting them onto the global stage. His designs not only celebrate the artistry of India but also challenge the conventional norms of beauty and fashion, making a profound statement in an industry that often prioritizes homogeneity over diversity.
During the podcast, Mukherjee highlighted the challenges he faced in carving a niche for his brand in an industry dominated by Western narratives. By staying true to his roots and embracing his cultural heritage, he was able to create a distinctive brand identity that resonated with audiences worldwide. His emphasis on quality, craftsmanship, and the human touch in an increasingly digitized world struck a chord with consumers seeking authenticity and storytelling in the products they invest in.
Moreover, Mukherjee’s vision extends beyond just creating beautiful garments; he is a fervent advocate for the Global South and its untapped potential in the fashion landscape. He believes that the future of fashion lies in embracing diverse perspectives and voices, especially those from regions that have long been underrepresented in the global dialogue. By championing the rising power of the Global South, Mukherjee is not only reshaping the narrative around fashion but also paving the way for a more inclusive and equitable industry.
As he embarks on the journey to take his brand to the next level, Mukherjee remains committed to staying true to his values and principles. He envisions a future where craftsmanship, culture, and creativity take center stage, challenging the status quo and redefining the very essence of luxury in the process. By prioritizing sustainability, ethical practices, and social responsibility, he is setting a new standard for what it means to be a globally successful brand in today’s ever-changing landscape.
In conclusion, Sabyasachi Mukherjee’s story is a testament to the power of staying authentic and true to one’s roots in a world that is constantly evolving. By embracing his heritage, celebrating craftsmanship, and advocating for the voices of the Global South, he has not only built a successful brand but also sparked a larger conversation about the future of fashion. As he continues to push boundaries and challenge norms, Mukherjee is undoubtedly leaving an indelible mark on the industry, inspiring others to follow suit and create meaningful change.
#Sabyasachi, #GlobalSouth, #FashionIndustry, #Craftsmanship, #Inclusivity
