Kenyan skincare brand Uncover has recently secured $1.4 million in funding led by Dubai-based EQ2 Ventures and US firm IgniteXL Ventures. Founded in 2021 by entrepreneurs Sneha Mehta and Jade Oyateru, Uncover specializes in personalized skincare products made using user data via its app. The company collaborates with South Korean labs to develop tailored products and distributes them across Kenya and Nigeria through e-commerce and pharmacy partnerships.

This latest investment aims to facilitate Uncover’s expansion into the United States, Ghana, and Uganda. The company’s innovative approach has already attracted interest, having raised $100,000 in its pre-seed round and $1 million in seed funding.

The growing beauty market in Africa presents significant opportunities. As consumers increasingly seek customized solutions, brands like Uncover are well-positioned. They are addressing a demand that combines technology with personalized beauty, promising to revolutionize the skincare landscape.

Investors are optimistic about this approach, viewing it as a solid step towards capturing a share of the fast-growing beauty market in emerging economies. As Uncover navigates these new markets, its success could serve as a model for other startups aiming for similar innovations in the beauty industry.