In the sportswear industry, cutting-edge technology is what sets brands apart. The Swiss brand On, known for its innovative approach, is launching a game-changing product. Their proprietary CloudTec technology, inspired by a co-founder’s creative touch using a garden hose, has already made waves, turning running into a sensation akin to “running on clouds.”

On’s latest breakthrough, LightSpray technology, marks a significant leap forward. This innovative “spray-on” technique, applied via a robotic arm, enables the creation of ultra-light, seamless shoe uppers in just three minutes. The first product showcasing this technology is the Cloudboom Strike LS, priced at $330. Weighing just 170 grams, this shoe is set to redefine the performance footwear industry.

The impact of LightSpray is dual-fold. For athletes, it offers a competitive edge with its lightweight design. For the brand, it revolutionizes production, reducing carbon emissions by 75% and cutting manufacturing time to just six minutes. This efficiency allows for localized production and faster go-to-market capabilities.

Several athletes, including Boston Marathon winner Hellen Obiri, have already tested and lauded the Cloudboom Strike LS. With the upcoming Olympic Games in Paris, On plans live manufacturing demonstrations, showcasing the potential of LightSpray technology.

This tech innovation couldn’t come at a better time for On. Scaling technology and broadening applications, On aims to incorporate LightSpray across various footwear lines, including lifestyle models. This venture is part of their broader growth strategy, which includes expanding categories and solidifying partnerships with high-profile figures and brands.

On continues to break records, reporting significant growth in direct-to-consumer sales and overall net income. With LightSpray, they are poised to lead the next wave of innovation in the sportswear market.