Fashion Designer Glenn Martens Talks Social Media’s Impact on the Industry
Glenn Martens, the creative mind behind Diesel and Maison Margiela, is set to unveil his vision for the Spring/Summer 2026 collections. In a recent conversation with Imran Amed on The Business of Fashion Podcast, Martens delved into the challenges posed by social media’s influence on the fashion industry.
Martens began by addressing the transformation of fashion into what he described as a modern-day “Hunger Games” due to the intense pressure and scrutiny brought on by social media platforms. The designer highlighted how the constant need for visibility and validation has significantly altered the way brands and designers operate in the digital age.
As the creative director of two iconic fashion houses, Martens shared his insights on navigating the ever-changing landscape of the industry. He emphasized the importance of finding one’s voice amidst the noise generated by social media and staying true to the brand’s DNA while adapting to contemporary tastes.
One of Martens’ key challenges has been reimagining Diesel, a brand synonymous with the rebellious spirit of the 1990s, for today’s discerning consumers. By infusing his unique perspective and innovative designs, Martens has successfully revitalized the brand, appealing to a new generation of fashion enthusiasts while honoring Diesel’s heritage.
In discussing his approach to design, Martens emphasized inclusivity as a core value that should be embraced by the fashion industry as a whole. He underscored the need for diversity and representation in all aspects of fashion, from the runway to marketing campaigns, to ensure that everyone feels seen and celebrated.
Martens’ progressive stance on inclusivity reflects a broader shift in the fashion world towards greater diversity and authenticity. By championing inclusivity, Martens not only aligns with the values of modern consumers but also sets a precedent for other designers to follow suit.
As the fashion industry grapples with the implications of social media and strives for inclusivity, Martens’ perspective offers a refreshing take on how brands can navigate these challenges while staying true to their identity. By prioritizing authenticity and embracing diversity, designers can create a more meaningful and impactful connection with their audience in an era dominated by the digital realm.
In conclusion, Glenn Martens’ insights on the impact of social media on fashion and the importance of inclusivity serve as a compelling reminder of the industry’s capacity for evolution and innovation. As designers continue to adapt to the demands of the digital age, embracing diversity and staying true to their creative vision will be key to shaping a more inclusive and sustainable future for fashion.
Glenn Martens, Fashion, Social Media, Inclusivity, Industry Evolution
