The Kicks You Wear: A Chat with Steph Curry on “Super Shoes” In the ever-evolving world of sports fashion, footwear plays a crucial role not only in performance but also in making a statement. Recently, three major players in the industry have made waves with their latest releases and comebacks. Warriors superstar, Stephen Curry, known […]
Exclusive: Heron Preston Buys Back Brand From New Guards Group
Exclusive: Heron Preston Buys Back Brand From New Guards Group In a strategic move that has sent ripples through the fashion industry, Heron Preston, the New York City-based luxury streetwear label, has made headlines by repurchasing his eponymous brand from the Italian fashion incubator, New Guards Group. This decision marks a significant shift in the […]
Can Vans Recapture Its Cool?
Can Vans Recapture Its Cool? In the world of footwear and streetwear, few brands hold as much cultural cachet as Vans. The iconic skate shoe company has long been synonymous with counterculture cool, worn by everyone from hardcore skaters to fashion-forward celebrities. However, in recent years, Vans has faced a challenge in maintaining its status […]
Why Cult Skate Brands Roll Past the Olympics
Why Cult Skate Brands Roll Past the Olympics Skateboarding has long been synonymous with counterculture, rebellion, and individuality. It’s a sport that thrives on creativity, self-expression, and authenticity. So, it comes as no surprise that despite its recent inclusion in the Olympics, some of the most influential skate brands choose to steer clear of the […]
Has Supreme Hit a Ceiling?
Has Supreme Hit a Ceiling? In the ever-changing landscape of streetwear fashion, Supreme has undeniably been a dominant force for years. With its limited-edition drops, exclusive collaborations, and unparalleled hype, the brand has captured the attention of fashion enthusiasts and resellers alike. However, recent reports suggest that Supreme’s reign at the top may be facing […]
The Mystery Mogul Behind Off-White
Unveiling the Enigmatic Force Fueling Off-White’s Success The world of luxury streetwear has been revolutionized by the enigmatic figure behind Off-White, Davide De Giglio. As the quiet mastermind steering the ship of the opaque Milanese holding company New Guards Group, De Giglio has orchestrated the meteoric rise of not only Off-White but also other highly […]
Gosha Rubchinskiy and Yeezy Part Ways
Gosha Rubchinskiy and Yeezy Part Ways The fashion world was taken by surprise recently as news broke that Gosha Rubchinskiy and Yeezy have decided to part ways. Rubchinskiy, known for his avant-garde designs and streetwear aesthetic, had teamed up with the iconic rapper Kanye West to design menswear for the Yeezy brand. This collaboration had […]