Puma Taps A$AP Rocky as Creative Director for Formula 1 Collaboration Puma, the renowned sportswear brand, has made a bold move in the world of fashion and motorsports by appointing A$AP Rocky, the acclaimed rapper and fashion icon, as the Creative Director for their Formula 1 partnership. This collaboration is set to bring a fresh […]
Why Salomon-Owner Amer Sports’ IPO Fell Short
Why Salomon-Owner Amer Sports’ IPO Fell Short In the realm of fashion and sportswear, the initial public offering (IPO) of Amer Sports, the owner of Salomon, Arc’teryx, and Wilson, did not meet the anticipated success. Despite discounting its listing, the company faced challenges in the tepid US IPO market, joining the ranks of other major […]
What a Winning Strategy Looks Like in Today’s Sneaker Market
The Winning Strategy in Today’s Sneaker Market: A Closer Look at Nike and On In the ever-competitive world of sneakers, two brands have managed to rise above the rest and claim the top spots in the market. Nike and On have become the powerhouses of the sneaker industry, and their success can be attributed to […]
Asics Launches ‘Anti-Gorpcore’ Clothing Line With Kiko Kostadinov
Asics Redefines Sportswear with ‘Anti-Gorpcore’ Clothing Line in Collaboration with Kiko Kostadinov Japanese sportswear powerhouse Asics is making bold moves in the fashion industry with the launch of its latest unisex clothing line, Novalis. Teaming up with the renowned designer Kiko Kostadinov, Asics is breaking barriers and challenging traditional sportswear aesthetics with what they’re calling […]
Adidas’ Plans for Yeezy: What We Know
Adidas’ Plans for Yeezy: What We Know Adidas, the renowned German sportswear giant, has been making waves in the industry with its collaboration with Kanye West, the Yeezy brand. The partnership between Adidas and Yeezy has been immensely successful, with sneakers flying off the shelves as soon as they are released. However, recent reports suggest […]
Adidas to Launch Fear of God Athletics Collaboration in Second Half of 2023
Adidas to Launch Fear of God Athletics Collaboration in Second Half of 2023 Adidas, the renowned sportswear giant, has set the stage for a thrilling launch in the second half of 2023. The much-anticipated collaboration with Fear of God Athletics is poised to redefine the intersection of fashion and athletics. Bjorn Gulden, the Chief Executive […]
A New Magazine Looks to Tap Into the Power of Fashion and Sport
CircleZeroEight: Bridging the Gap Between Fashion and Sport Former GQ Style deputy editor Elgar Johnson is gearing up to make waves in the publishing world with the launch of his new magazine, CircleZeroEight. Set to hit the stands in April, this innovative publication is poised to revolutionize the way we think about the intersection of […]
The Gorpcore Empire Behind Salomon and Arc’teryx
The Gorpcore Empire Behind Salomon and Arc’teryx In the ever-changing landscape of sportswear, Amer Sports is strategically positioning itself to dominate the market with its iconic brands like Salomon and Arc’teryx. The Finnish company has set its sights on scaling its three largest companies, including the well-known tennis racket maker Wilson, into €1 billion sportswear […]
How Puma Became a Rare Wholesale Success Story
How Puma Found Success in Multi-Brand Retail and Became a Rare Wholesale Success Story In the competitive world of sportswear, standing out from the crowd is no easy feat. For years, Puma, the German sportswear maker, struggled to find its unique identity among giants like Nike and Adidas. However, in a surprising turn of events, […]
The Debrief | Is Nike Finally Winning With Women?
The Debrief: Is Nike Finally Winning With Women? When it comes to the world of athletics and sportswear, Nike has long been a dominant force. However, there has been a lingering question of whether the brand truly resonates with female athletes and consumers. This year, Nike seems to be making significant strides in addressing this […]