Puma Appoints Former Adidas’ CIO Andreas Hubert As COO Puma, the renowned sportswear brand, has recently made a strategic move by appointing Andreas Hubert as its Chief Operating Officer (COO), effective September 1. This decision marks a significant shift in Puma’s organizational structure and signals a new era of leadership for the company. Hubert, who […]
Salomon and Arc’teryx-Owner Amer Sports Reports Growing Sales and Profits
Salomon and Arc’teryx-Owner Amer Sports Reports Growing Sales and Profits Amer Sports, the parent company of popular outdoor brands Salomon and Arc’teryx, has recently announced a significant uptick in both sales and profits. The group attributed this success to the continued strength of its flagship brand, Arc’teryx, as well as robust performances across its product […]
Arsenal Partners With Labrum London on 2024/25 Away Kit
Arsenal Partners With Labrum London on 2024/25 Away Kit In a groundbreaking move, Arsenal Football Club has announced its partnership with Labrum London to design their away kit for the upcoming 2024/25 season. This collaboration marks a significant milestone in the world of football as Labrum founder Foday Dumbuya becomes the first independent designer to […]
Salomon President and CEO Franco Fogliato Steps Down
Salomon President and CEO Franco Fogliato Steps Down Franco Fogliato, the esteemed chief executive of Salomon, is set to depart from his role effective immediately. This surprising announcement comes as a result of personal reasons, as confirmed by Amer Sports, the parent company of the renowned outdoor and sporting goods brand. Fogliato’s departure marks the […]
How Running Went High Tech
How Running Went High Tech In the world of running, the focus has shifted from simply lacing up your shoes and hitting the pavement to a more high-tech approach. Gone are the days when the biggest flex was sporting a pair of $285 Nike Alphaflys or a $150 Salomon technical vest. Today, the true status […]
Fashion’s Sports Obsession Is No Accident
Fashion’s Sports Obsession Is No Accident The recent convergence of the sports and fashion industries has culminated in a thrilling spectacle at the Olympics. This fusion is not a random occurrence but the result of a carefully crafted relationship that has been gaining momentum over the past two years. The marriage of sport and style […]
Nike Comeback Bid Is Threatened by Inventory Reset, Tariffs
Nike’s Comeback Bid Faces Challenges from Inventory Reset and Tariffs Nike, the iconic activewear brand, is currently facing a turbulent period as it navigates through a challenging landscape of inventory issues and tariffs. The company’s shares recently took a hit, dropping nearly 5 percent following a concerning statement made by CFO Matthew Friend during Nike’s […]
Nike Launches New Fitness Brand With Kim Kardashian’s Skims
Nike Partners with Kim Kardashian’s Skims to Launch New Fitness Brand Nike, a global leader in athletic apparel, has recently joined forces with Kim Kardashian’s highly successful brand, Skims, to introduce a groundbreaking line of fitness wear designed specifically for women. This collaboration marks a significant milestone in the fashion and fitness industries, as two […]
The Debrief | The Evolving Art of Brand Collaborations
The Debrief | The Evolving Art of Brand Collaborations In today’s competitive market, brands are constantly seeking new ways to capture the attention of consumers who are becoming increasingly savvy. One strategy that has proven to be successful in cutting through the noise is brand collaborations. This week’s Debrief explores the current state of collaborations, […]