How Brands Are Tapping the College Content Machine In the ever-evolving landscape of marketing, brands are constantly seeking new and innovative ways to connect with their target audience. One strategy that has been gaining traction in recent years is tapping into the college content machine. By creating on-campus experiences, from concerts to tailgate events, brands […]
New Facebook tools help creators boost fan engagement
New Facebook Tools Help Creators Boost Fan Engagement In the ever-evolving landscape of social media, engagement is the holy grail for content creators. Whether you’re a seasoned influencer or a burgeoning star, capturing and maintaining your audience’s attention is key to success. Recognizing this, Facebook has recently rolled out new tools specifically designed to help […]
Why Brands Started Taking TikTok Shop Seriously
Why Brands Started Taking TikTok Shop Seriously TikTok, the wildly popular social media platform known for its short-form videos and viral challenges, has recently made a name for itself in the e-commerce world with the introduction of TikTok Shop. In the last year, TikTok Shop’s sales have skyrocketed as startups and established labels alike have […]
Influencers Urged to Steer Clear of Politics During US Immigration Crackdown
Influencers Urged to Steer Clear of Politics During US Immigration Crackdown In the age of social media, influencers hold significant power to shape opinions and influence the masses. With their large followings and engaging content, influencers have the ability to sway public sentiment on various topics, including politics. However, in light of the recent US […]
Can TikTok’s ‘Shirtless Race’ Become More than a Trend?
Can TikTok’s ‘Shirtless Race’ Become More than a Trend? In the world of social media challenges and viral trends, TikTok has been at the forefront of introducing unique and sometimes bizarre challenges that capture the attention of millions of users worldwide. One recent trend that has been gaining traction on the platform is the ‘Shirtless […]
Chinese Makeup Brands Are Winning Over Global Consumers
Chinese Makeup Brands Are Winning Over Global Consumers In the ever-changing landscape of the beauty industry, Chinese makeup brands have been making waves and capturing the attention of global consumers. With the potential TikTok ban looming in the US, brands like Judydoll and Florasis have seized the opportunity to expand their reach and appeal to […]
How to Acquire Customers with Instagram Ads in 2025
How to Acquire Customers with Instagram Ads in 2025 In the ever-evolving landscape of digital marketing, acquiring customers through Instagram ads has become a strategic priority for brands looking to boost their online presence and drive sales. With paid marketing on Meta (formerly known as Facebook) becoming more cost-effective and efficient in targeting specific customer […]
UK cracks down on rogue influencers
UK Takes Strong Action Against Misleading Influencers In recent times, the influence of social media personalities, or influencers, has skyrocketed. With millions of followers hanging onto their every word and recommendation, influencers have become powerful marketing tools for brands looking to reach new audiences. However, with great power comes great responsibility, and some influencers have […]
‘Trade War TikTok’ Takes Aim at Luxury
“Trade War TikTok” Takes Aim at Luxury In the midst of the ongoing trade war between the United States and China, a new player has entered the scene: TikTok. This social media platform, known for its viral dance challenges and comedic skits, has now become a battleground for Chinese creators aiming to disrupt the luxury […]
How Fashion’s Rising Stars Are Surviving the Luxury Slump
Fashion’s Rising Stars: Navigating the Luxury Slump In the ever-changing world of fashion, staying afloat amidst economic downturns and shifting consumer preferences can be a daunting challenge. The recent luxury slump, exacerbated by global events like the pandemic, has put many fashion houses to the test. However, amidst the chaos, a new generation of designers […]