Luxury Brands: The Art of Courting the 1 Percent In the realm of luxury brands, the quest to court the 1 percent has always been a high-stakes game. However, in recent times, this pursuit has intensified as companies vie for the attention and loyalty of the ultra-wealthy clientele known as VICs, or Very Important Clients. […]
How Fara Homidi Uses Cool to Sell Cosmetics
How Fara Homidi Uses Cool to Sell Cosmetics In a saturated beauty market where celebrity endorsements dominate the scene, Fara Homidi is carving out her niche with a unique approach to selling cosmetics. While many brands rely on star power to drive sales, Homidi’s strategy hinges on an under-the-radar allure that sets her products apart […]
The Debrief | How Fashion Brands Build Community in 2025
The Debrief: How Fashion Brands Build Community in 2025 In an era marked by consumer caution and social fragmentation, fashion brands are strategically turning towards community-building as a cornerstone of their business strategies. Recognizing the power of fostering connections and emotional engagement with their audience, brands are prioritizing the cultivation of loyal communities to navigate […]
BoF Masterclass | Building an Effective Loyalty Programme
BoF Masterclass | Building an Effective Loyalty Programme Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “Building an Effective Loyalty Programme.” In the ever-competitive landscape of business, companies are constantly seeking innovative ways to retain customers and foster brand loyalty. One strategy that has proven to be […]
BoF Masterclass | How to Create Cultural Moments on Any Budget
BoF Masterclass | How to Create Cultural Moments on Any Budget In the fast-paced world of business and fashion, creating cultural moments that resonate with audiences is a key strategy for success. These moments not only capture attention but also drive engagement, loyalty, and ultimately, sales. However, the misconception that cultural moments require hefty budgets […]
Product Drops Are Fashion’s New Can’t-Miss Events
Product Drops Are Fashion’s New Can’t-Miss Events In the fast-paced world of fashion, staying ahead of the curve is essential to capture the attention of consumers, especially the younger generations. Brands are constantly seeking innovative ways to engage with their audience, and one trend that has been gaining momentum is turning product drops into experiential […]
Exclusive: Inside Adidas’ Running Strategy
Exclusive: Inside Adidas’ Running Strategy Adidas, a powerhouse in the sports apparel industry, has recently unveiled its latest marvel in running technology – the Adizero Adios Pro Evo 2. This supershoe is not just a product; it represents Adidas’ commitment to innovation and excellence in the world of running. With this new release, the company […]
What Comes After Beauty Branding’s Bold Font Boom?
Breaking Away from the Bold: The Future of Beauty Branding In a world where chunky typefaces in bright colors dominate beauty branding, standing out on retail shelves has become a challenging feat. The bold font boom, once a trend-setting choice for many beauty brands, is now facing saturation as more and more companies adopt similar […]
How Luggage Brand Monos Is Capturing Consumer Attention and Trust
Capturing Consumer Attention and Trust: The Success Story of Luggage Brand Monos In the ever-competitive market of luggage brands, standing out and gaining consumer trust is no easy feat. However, Monos, a premium luggage brand, seems to have cracked the code on how to capture the attention and trust of consumers. With a strategic expansion […]
Case Study | The Playbook for Succeeding in China’s New Reality
Case Study | The Playbook for Succeeding in China’s New Reality The landscape of the fashion industry in China is undergoing a significant transformation. Once considered the ultimate growth market for fashion brands, China is now presenting new challenges as consumer behavior evolves. With a cooling in consumer spending and a growing preference for domestic […]