Capturing Consumer Attention and Trust: The Success Story of Luggage Brand Monos In the ever-competitive market of luggage brands, standing out and gaining consumer trust is no easy feat. However, Monos, a premium luggage brand, seems to have cracked the code on how to capture the attention and trust of consumers. With a strategic expansion […]
Case Study | The Playbook for Succeeding in China’s New Reality
Case Study | The Playbook for Succeeding in China’s New Reality The landscape of the fashion industry in China is undergoing a significant transformation. Once considered the ultimate growth market for fashion brands, China is now presenting new challenges as consumer behavior evolves. With a cooling in consumer spending and a growing preference for domestic […]
Can Slouchy Work Bags and a Selfie Mirror Grow Delvaux?
Restoring Relevance: How Delvaux is Revamping Tradition with Innovation Delvaux, the prestigious Belgian brand with a rich 200-year history, has been making waves in the fashion industry after its acquisition by Richemont in 2021. In a bold move to stay current and appeal to modern consumers, Delvaux has introduced a unique installation featuring restored works […]
The Business of Beauty Haul of Fame: Can Beauty Sell Without Social?
The Business of Beauty Haul of Fame: Can Beauty Sell Without Social? In an era dominated by social media influencers and digital marketing, the decision of a major player in the beauty industry to step away from social platforms raises intriguing questions about the relationship between beauty brands and social media. Lush, the renowned bodycare […]
How to Keep the Gen-Z Fragrance Boom Going
How to Keep the Gen-Z Fragrance Boom Going The fragrance industry has been a beacon of light amid the recent slowdown in beauty sales. Despite the challenges faced by the beauty sector, fragrances have continued to captivate consumers, particularly those in the Gen-Z demographic. This generation, born between the mid-1990s and early 2010s, is known […]