Indie Fragrance Brands’ Big Athlete Opportunity The world of fragrances and sports may seem like unlikely bedfellows, but recent trends suggest otherwise. Athletes, known for their physical prowess and competitive spirit, are now venturing into the realm of fine fragrances. Surprisingly, while athletes are embracing the world of scents, indie fragrance brands have been slow […]
Puig’s CEO Knows How Brands Can Cut Through the Noise
Puig’s CEO Knows How Brands Can Cut Through the Noise In a world where the digital landscape reigns supreme, the realm of prestige beauty often finds itself at odds with the need for instant impact and short-term virality. How does one navigate these turbulent waters while maintaining an air of sophistication and exclusivity? Marc Puig, […]
A Pop From Colour: Watch Brands Turn to Bold Hues to Boost Sales
A Pop From Colour: Watch Brands Turn to Bold Hues to Boost Sales In the world of luxury watches, where tradition and heritage often reign supreme, a new trend is emerging that is shaking up the industry and capturing the attention of consumers around the globe. From Tiffany blue to Barbie pink, bold and distinctive […]
Can Vans Recapture Its Cool?
Can Vans Recapture Its Cool? In the world of footwear and streetwear, few brands hold as much cultural cachet as Vans. The iconic skate shoe company has long been synonymous with counterculture cool, worn by everyone from hardcore skaters to fashion-forward celebrities. However, in recent years, Vans has faced a challenge in maintaining its status […]
Nike’s Declining Brand Heat, in Five Charts
Nike’s Declining Brand Heat: Analyzing the Impact in Five Charts Nike, the global sportswear giant, has long been a powerhouse in the industry, setting trends and driving cultural conversations with its innovative designs and marketing strategies. However, recent data trends suggest that the brand’s once red-hot status may be cooling off. In particular, Nike’s hottest […]
From AI to Retail, Beauty’s New Marketing Playbook
From AI to Retail, Beauty’s New Marketing Playbook In the ever-competitive landscape of the beauty industry, where trends come and go as quickly as the seasons change, marketing strategies play a crucial role in the success of brands. As growth marketing becomes increasingly expensive in a market that is becoming more and more crowded, beauty […]
The Debrief Podcast | How Nike Ran Off Course
The Debrief Podcast: Analyzing Nike’s Recent Struggles and Road to Recovery In a recent episode of The Debrief podcast, senior correspondent Sheena Butler-Young and executive editor Brian Baskin were joined by BoF sports correspondent Daniel-Yaw Miller to delve into the recent challenges faced by sportswear giant Nike. The discussion centered around the various factors that […]
How Nike Ran Off Course
How Nike Lost Its Stride: A Look at the Factors Behind the Brand’s Recent Slump Nike, the iconic sportswear giant, is currently facing its toughest challenge in over a decade. While its competitors are thriving and setting new trends in the industry, Nike seems to have lost its stride. The brand that was once synonymous […]
China’s Extended 618 Shopping Festival Fails to Stir Excitement
China’s Extended 618 Shopping Festival Fails to Stir Excitement China’s annual 618 Shopping Festival is a much-anticipated event in the world of e-commerce, with major players like JD.com and Alibaba’s Tmall offering huge discounts and promotions to attract consumers. However, this year’s extended festival seems to have failed in generating the usual level of excitement […]
The Debrief | Is Nike Finally Winning With Women?
The Debrief: Is Nike Finally Winning With Women? When it comes to the world of athletics and sportswear, Nike has long been a dominant force. However, there has been a lingering question of whether the brand truly resonates with female athletes and consumers. This year, Nike seems to be making significant strides in addressing this […]