BoF Masterclass | Building an Effective Loyalty Programme Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “Building an Effective Loyalty Programme.” In the ever-competitive landscape of business, companies are constantly seeking innovative ways to retain customers and foster brand loyalty. One strategy that has proven to be […]
BoF Masterclass | How to Create Cultural Moments on Any Budget
BoF Masterclass | How to Create Cultural Moments on Any Budget In the fast-paced world of business and fashion, creating cultural moments that resonate with audiences is a key strategy for success. These moments not only capture attention but also drive engagement, loyalty, and ultimately, sales. However, the misconception that cultural moments require hefty budgets […]
Product Drops Are Fashion’s New Can’t-Miss Events
Product Drops Are Fashion’s New Can’t-Miss Events In the fast-paced world of fashion, staying ahead of the curve is essential to capture the attention of consumers, especially the younger generations. Brands are constantly seeking innovative ways to engage with their audience, and one trend that has been gaining momentum is turning product drops into experiential […]
Exclusive: Inside Adidas’ Running Strategy
Exclusive: Inside Adidas’ Running Strategy Adidas, a powerhouse in the sports apparel industry, has recently unveiled its latest marvel in running technology – the Adizero Adios Pro Evo 2. This supershoe is not just a product; it represents Adidas’ commitment to innovation and excellence in the world of running. With this new release, the company […]
What Comes After Beauty Branding’s Bold Font Boom?
Breaking Away from the Bold: The Future of Beauty Branding In a world where chunky typefaces in bright colors dominate beauty branding, standing out on retail shelves has become a challenging feat. The bold font boom, once a trend-setting choice for many beauty brands, is now facing saturation as more and more companies adopt similar […]
How Luggage Brand Monos Is Capturing Consumer Attention and Trust
Capturing Consumer Attention and Trust: The Success Story of Luggage Brand Monos In the ever-competitive market of luggage brands, standing out and gaining consumer trust is no easy feat. However, Monos, a premium luggage brand, seems to have cracked the code on how to capture the attention and trust of consumers. With a strategic expansion […]
Case Study | The Playbook for Succeeding in China’s New Reality
Case Study | The Playbook for Succeeding in China’s New Reality The landscape of the fashion industry in China is undergoing a significant transformation. Once considered the ultimate growth market for fashion brands, China is now presenting new challenges as consumer behavior evolves. With a cooling in consumer spending and a growing preference for domestic […]
Can Slouchy Work Bags and a Selfie Mirror Grow Delvaux?
Restoring Relevance: How Delvaux is Revamping Tradition with Innovation Delvaux, the prestigious Belgian brand with a rich 200-year history, has been making waves in the fashion industry after its acquisition by Richemont in 2021. In a bold move to stay current and appeal to modern consumers, Delvaux has introduced a unique installation featuring restored works […]
The Business of Beauty Haul of Fame: Can Beauty Sell Without Social?
The Business of Beauty Haul of Fame: Can Beauty Sell Without Social? In an era dominated by social media influencers and digital marketing, the decision of a major player in the beauty industry to step away from social platforms raises intriguing questions about the relationship between beauty brands and social media. Lush, the renowned bodycare […]
How to Keep the Gen-Z Fragrance Boom Going
How to Keep the Gen-Z Fragrance Boom Going The fragrance industry has been a beacon of light amid the recent slowdown in beauty sales. Despite the challenges faced by the beauty sector, fragrances have continued to captivate consumers, particularly those in the Gen-Z demographic. This generation, born between the mid-1990s and early 2010s, is known […]