China’s Extended 618 Shopping Festival Fails to Stir Excitement China’s annual 618 Shopping Festival is a much-anticipated event in the world of e-commerce, with major players like JD.com and Alibaba’s Tmall offering huge discounts and promotions to attract consumers. However, this year’s extended festival seems to have failed in generating the usual level of excitement […]
The Debrief | Is Nike Finally Winning With Women?
The Debrief: Is Nike Finally Winning With Women? When it comes to the world of athletics and sportswear, Nike has long been a dominant force. However, there has been a lingering question of whether the brand truly resonates with female athletes and consumers. This year, Nike seems to be making significant strides in addressing this […]
How Luxury Brands Court the 1 Percent
Luxury Brands: The Art of Courting the 1 Percent In the realm of luxury brands, the quest to court the 1 percent has always been a high-stakes game. However, in recent times, this pursuit has intensified as companies vie for the attention and loyalty of the ultra-wealthy clientele known as VICs, or Very Important Clients. […]
How Fara Homidi Uses Cool to Sell Cosmetics
How Fara Homidi Uses Cool to Sell Cosmetics In a saturated beauty market where celebrity endorsements dominate the scene, Fara Homidi is carving out her niche with a unique approach to selling cosmetics. While many brands rely on star power to drive sales, Homidi’s strategy hinges on an under-the-radar allure that sets her products apart […]
The Debrief | How Fashion Brands Build Community in 2025
The Debrief: How Fashion Brands Build Community in 2025 In an era marked by consumer caution and social fragmentation, fashion brands are strategically turning towards community-building as a cornerstone of their business strategies. Recognizing the power of fostering connections and emotional engagement with their audience, brands are prioritizing the cultivation of loyal communities to navigate […]
BoF Masterclass | Building an Effective Loyalty Programme
BoF Masterclass | Building an Effective Loyalty Programme Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “Building an Effective Loyalty Programme.” In the ever-competitive landscape of business, companies are constantly seeking innovative ways to retain customers and foster brand loyalty. One strategy that has proven to be […]
BoF Masterclass | How to Create Cultural Moments on Any Budget
BoF Masterclass | How to Create Cultural Moments on Any Budget In the fast-paced world of business and fashion, creating cultural moments that resonate with audiences is a key strategy for success. These moments not only capture attention but also drive engagement, loyalty, and ultimately, sales. However, the misconception that cultural moments require hefty budgets […]
Product Drops Are Fashion’s New Can’t-Miss Events
Product Drops Are Fashion’s New Can’t-Miss Events In the fast-paced world of fashion, staying ahead of the curve is essential to capture the attention of consumers, especially the younger generations. Brands are constantly seeking innovative ways to engage with their audience, and one trend that has been gaining momentum is turning product drops into experiential […]
Exclusive: Inside Adidas’ Running Strategy
Exclusive: Inside Adidas’ Running Strategy Adidas, a powerhouse in the sports apparel industry, has recently unveiled its latest marvel in running technology – the Adizero Adios Pro Evo 2. This supershoe is not just a product; it represents Adidas’ commitment to innovation and excellence in the world of running. With this new release, the company […]
What Comes After Beauty Branding’s Bold Font Boom?
Breaking Away from the Bold: The Future of Beauty Branding In a world where chunky typefaces in bright colors dominate beauty branding, standing out on retail shelves has become a challenging feat. The bold font boom, once a trend-setting choice for many beauty brands, is now facing saturation as more and more companies adopt similar […]