What It Takes to Sell Beauty on Douyin Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends. In the fast-paced world of beauty marketing, staying ahead […]
LTK Is Taking Its App Beyond Shopping
LTK Is Taking Its App Beyond Shopping In the fast-paced world of influencer marketing, staying ahead of the competition is crucial for success. With new players constantly entering the market, established platforms must continuously innovate to maintain their edge. One such platform facing mounting pressure from competitors is LTK, known for its influencer monetization services. […]
The Fight for Influencer Marketing Dollars Heats Up
The Fight for Influencer Marketing Dollars Heats Up In the ever-competitive arena of influencer marketing, where brands seek to connect with audiences through social media personalities, a new player has emerged to challenge the status quo. ShopMy, a four-year-old influencer monetization platform, has been making waves by attracting over 50,000 creators to its platform. This […]
The Business of Beauty Haul of Fame: Dewiness Is Next To Godliness
The Business of Beauty Haul of Fame: Dewiness Is Next To Godliness In the vast and ever-growing landscape of the beauty industry, there are certain products that stand out above the rest. These cult beauty products have a dedicated following of fans who swear by their transformative powers. But what does it take to turn […]
Influencer Marketing Platform ShopMy Raises $77.5 Million Funding Round
Influencer Marketing Platform ShopMy Raises $77.5 Million Funding Round In the realm of digital marketing, influencer collaborations have become a powerhouse strategy for brands looking to connect with their target audience in a more authentic and engaging way. One platform that has been making waves in the influencer marketing landscape is ShopMy, which recently announced […]
What Comes After TikTok’s Wild Weekend
The Future of Influencer Marketing Post-TikTok’s Turbulent Weekend TikTok’s recent rollercoaster ride has left many US users and brands in a state of uncertainty. With a significant number of individuals relying on the platform for their livelihoods, and brands reaping the benefits of successful partnerships, the sudden fragmentation of the social media landscape poses a […]