The Fragrance Brand, the Influencer, and the $60,000 Wedding Gift In the realm of influencer marketing, the stakes are high, the competition fierce, and the rewards potentially astronomical. When a fragrance brand recently made headlines for gifting a $60,000 wedding present to an influencer, the marketing world collectively raised an intrigued eyebrow. It’s not every […]
ShopMy Doubles Down on Its E-Commerce Ambitions
ShopMy Doubbles Down on Its E-Commerce Ambitions In the realm of e-commerce, where competition is fierce and trends are ever-changing, staying ahead of the curve is crucial for success. ShopMy, the influencer monetization platform, is doing just that by doubling down on its e-commerce ambitions with the launch of a new app and a refreshed […]
Rethinking Success Metrics for Brand Ambassadors
Redefining Success Metrics for Brand Ambassadors In the ever-evolving landscape of marketing and brand partnerships, the role of brand ambassadors has become increasingly vital. These individuals serve as the face of a brand, embodying its values and messaging to a wide audience. However, the traditional metrics used to measure the success of these partnerships may […]
BoF Live | Rethinking Success Metrics for Brand Ambassadors
BoF Live | Rethinking Success Metrics for Brand Ambassadors In the ever-evolving landscape of brand ambassadorship, the traditional metrics of success are being challenged. As influencers and ambassadors play a crucial role in shaping consumer perceptions and driving engagement, brands are now reevaluating how they measure the impact of these partnerships. To delve deeper into […]
The New Rules of Brand Ambassadorship
The New Rules of Brand Ambassadorship In the ever-evolving landscape of influencer marketing, brands are redefining the rules of engagement when it comes to brand ambassadorship. Gone are the days where star power and follower count were the sole metrics of success. As the influencer economy matures, brands are now placing a greater emphasis on […]
The Business of Ballerina Farm
The Phenomenon of Hannah Neeleman: How Ballerina Farm Became a Global Lifestyle Empire Hannah Neeleman, the farmfluencer who captivated the online world with her idyllic life, professional journey, and family narrative, has transcended from a local sensation to a global powerhouse. With a keen eye for aesthetics and a passion for sustainable living, Neeleman has […]
How Nara Smith Chose Her First Beauty Campaign
Nara Smith: The Rising Star Behind Cetaphil’s Eczema Collection Campaign Nara Smith, a prominent model and TikTok influencer, has recently made headlines as the face of Cetaphil’s latest eczema collection campaign. This collaboration marks a significant milestone in Smith’s career and underscores Cetaphil’s strategic move to target a younger demographic. Smith’s journey to landing her […]
How Zales Is Marketing Diamonds to Gen-Z
How Zales Is Marketing Diamonds to Gen-Z Zales, a renowned name in the world of fine jewelry, is making waves with its innovative approach to marketing diamonds to Gen-Z. Traditionally, diamonds and precious metals have been marketed as symbols of special occasions like engagements, weddings, or anniversaries. However, Zales is breaking away from this traditional […]
What It Takes to Sell Beauty on Douyin
What It Takes to Sell Beauty on Douyin Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends. In the fast-paced world of beauty marketing, staying ahead […]
LTK Is Taking Its App Beyond Shopping
LTK Is Taking Its App Beyond Shopping In the fast-paced world of influencer marketing, staying ahead of the competition is crucial for success. With new players constantly entering the market, established platforms must continuously innovate to maintain their edge. One such platform facing mounting pressure from competitors is LTK, known for its influencer monetization services. […]