October 19 marks an exciting chapter in Moncler’s artistic evolution as it unveils its latest “Genius” project during Shanghai Fashion Week. This ambitious initiative, referred to as the “City of Genius,” spans an impressive 30,000 square feet and features an array of designers, artists, and cultural contributors, each tasked with crafting a unique “house” within […]
Old-School Magazines Are Brands’ New Favourite Marketing Tactic
In a world where social media dominates marketing channels, brands like Madhappy, Patta, and Bottega Veneta are rediscovering the power of print magazines to convey their stories and values. This shift comes as brands seek to cultivate deeper connections with their audiences, escaping the crowded and often superficial landscape of social media. For instance, Patta’s […]
Why Mytheresa Bought Yoox-Net-a-Porter
The landmark acquisition of Yoox-Net-a-Porter (YNAP) by Mytheresa for €555 million ($609 million) marks a crucial shift in luxury e-commerce, a sector that has faced significant challenges in recent years. This merger might redefine competitive dynamics among luxury retailers and set the stage for a new era in online selling. The Significance of the Acquisition […]
Evolving Measurement Techniques to Optimise Brand Marketing Success
In today’s challenging economic environment, where aspirational customer cohorts possess ample choices and diminished loyalty, fashion brands are compelled to rethink their marketing strategies. A recent roundtable discussion hosted by The Business of Fashion (BoF) alongside data science firm Ekimetrics shed light on the importance of developing sophisticated measurement techniques to effectively optimize brand marketing […]
Amazon Antitrust Case Filed by FTC to Move Forward After Ruling
The ongoing scrutiny of Amazon’s business practices has reached another critical juncture with the U.S. Federal Trade Commission’s (FTC) antitrust lawsuit. This case, aimed at determining whether Amazon’s actions have harmed competition in online retail, is set to advance following a federal ruling that has allowed most of the FTC’s claims to proceed. The implications […]
Victoria Beckham CEO Steps Down
In a significant shift within the luxury fashion world, Marie Leblanc, the CEO of Victoria Beckham, has announced her departure from the brand. This decision comes after five years in leadership, marking the end of a transformative era for the label. Leblanc is set to return to France to focus on family, as announced by […]
Mulberry Owner Ong Beng Seng Charged in Singapore Graft Scandal
In a significant development that has sent shockwaves through Singapore’s business landscape, property tycoon Ong Beng Seng has been charged in connection with a high-profile graft scandal involving an ex-government minister. This scandal has not only shaken the foundations of Singapore’s reputation for clean governance but has also prompted discussions about the broader implications for […]
LVMH’s Formula 1 Deal: A Strategic Move in Luxury Branding
The recent partnership between LVMH Moët Hennessy Louis Vuitton SE and Formula 1 marks a significant evolution in luxury brand positioning. With Bernard Arnault at the helm, LVMH is set to redefine its marketing strategy in an era where traditional luxury markets present new challenges. The 10-year sponsorship, valued at nearly $1 billion, is more […]
The Sweet-Smelling Revival of Hair Perfume
In recent years, an intriguing trend has emerged in the beauty industry: the rise of hair perfumes. Initially dismissed by many as a frivolous concept, these products have gained significant traction, especially in the wake of the pandemic. The appeal lies in their unique ability to offer a fragrant enhancement to hair care routines, catering […]
Mytheresa to Acquire Yoox Net-a-Porter From Richemont
In a significant move for the luxury e-commerce landscape, Mytheresa has officially signed an equity deal to acquire Yoox Net-a-Porter (YNAP) from Richemont. The transaction entails Richemont selling YNAP to Mytheresa for €555 million, with the added distinction of having no financial debt involved in the agreement. Richemont will also secure a 33 percent stake […]