Category: Brand Management

This Week: What’s Ailing Louis Vuitton?

Troubleshooting Louis Vuitton: Analyzing the Decline of LVMH’s Flagship Brand Louis Vuitton, the iconic luxury brand under the umbrella of LVMH, has long been a symbol of status, sophistication, and style. However, recent reports indicate that all may not be well within the world of LV. As LVMH gears up to announce another quarter of […]

The Debrief Podcast | How Nike Ran Off Course

The Debrief Podcast: Analyzing Nike’s Recent Struggles and Road to Recovery In a recent episode of The Debrief podcast, senior correspondent Sheena Butler-Young and executive editor Brian Baskin were joined by BoF sports correspondent Daniel-Yaw Miller to delve into the recent challenges faced by sportswear giant Nike. The discussion centered around the various factors that […]

Executive Memo | Selling to Consumers in Uncertain Times

Navigating Sales Strategies: Adapting to the Cautious Consumer Climate In the current landscape of persistent inflation and wavering consumer confidence, brands are encountering a pivotal obstacle in their path to success. The question on the minds of executives across industries is clear: how can they effectively sell to a more prudent, value-centric shopper while upholding […]

Levi Strauss to Sell Dockers to Authentic Brands Group for $311 Million

Levi Strauss to Sell Dockers to Authentic Brands Group for $311 Million Levi Strauss & Co., the iconic denim retailer, has recently announced its decision to sell its Dockers brand to Authentic Brands Group for a staggering $311 million. This move comes as part of Levi’s strategic initiative to streamline its operations and concentrate on […]

The Architect of Olaplex’s Turnaround

The Architect of Olaplex’s Turnaround In the fast-paced world of beauty and haircare, few brands have made as much of an impact as Olaplex. Known for its revolutionary hair repair treatments, Olaplex quickly rose to fame, becoming a favorite among beauty enthusiasts and professionals alike. However, like many success stories, Olaplex faced its own set […]

Bluestar Alliance Acquires Palm Angels

Bluestar Alliance Acquires Palm Angels: Expanding Its Footprint in Luxury Streetwear Bluestar Alliance, a renowned brand-management firm, continues to make waves in the fashion industry with its recent acquisition of the Milan-based luxury streetwear label, Palm Angels. This strategic move comes hot on the heels of Bluestar Alliance’s purchase of Off-White last year, solidifying its […]

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