The Kicks You Wear: Proof That Brand Values Still Matter In the ever-changing landscape of consumer preferences and purchasing behaviors, one thing remains constant – the importance of brand values. While it may seem that consumers are willing to buy anything from their favorite brands, recent trends indicate that brand values play a significant role […]
Building Brand Communities and Lasting Consumer Connections
Building Brand Communities and Lasting Consumer Connections In today’s overcrowded market, capturing consumer attention and fostering loyalty has become more challenging than ever. The Business of Fashion and Klaviyo recently teamed up to host a panel event aimed at shedding light on how brands can rise above the noise and forge meaningful connections with their […]