In an Angry Society, ‘Gentle Outrage’ Packs a Marketing Punch In a world where outrage seems to be the default emotion, brands are finding success by tapping into what can be described as “gentle outrage.” This unique marketing strategy involves sparking controversy or polarizing opinions in a way that is not aggressive or confrontational but […]
What Colour Is Gen Alpha’s Millennial Pink? All Of Them
What Colour Is Gen Alpha’s Millennial Pink? All Of Them The beauty industry has always been a space where trends are set, and consumer preferences dictate the products that line the shelves. In recent years, one particular hue has dominated the scene – Millennial Pink. This soft, muted shade has graced everything from makeup packaging […]
Sir John Appointed Creative Director of Medicube
Sir John Appointed Creative Director of Medicube Medicube, the renowned Korean skincare brand, has recently made a strategic move by appointing Sir John, the well-known makeup artist and former L’Oréal Paris creative director, as its new Creative Director. This collaboration is set to bring a fresh perspective to the brand and elevate its presence in […]
L’Oréal Recalls Acne Treatment on Cancer-Linked Chemical
L’Oréal Recalls Acne Treatment on Cancer-Linked Chemical L’Oréal, a renowned name in the beauty and skincare industry, recently made headlines with its decision to recall a popular acne treatment product due to concerns over a cancer-linked chemical. The product in question is L’Oréal’s Effaclar Duo, which is sold under the company’s La Roche-Posay brand. This […]
The Business of Beauty Global Awards: An Update on 2024’s Winners
The Business of Beauty Global Awards: An Update on 2024’s Winners In the ever-competitive world of beauty, staying ahead of the curve is essential for success. The Business of Beauty Global Awards, known for recognizing innovative beauty startups, recently revealed the winners of its 2024 edition. These visionary companies have not only received prestigious accolades […]
The Business of Beauty Haul of Fame: Dewiness Is Next To Godliness
The Business of Beauty Haul of Fame: Dewiness Is Next To Godliness In the vast and ever-growing landscape of the beauty industry, there are certain products that stand out above the rest. These cult beauty products have a dedicated following of fans who swear by their transformative powers. But what does it take to turn […]
Unilever India Acquires Indian Beauty Brand Minimalist
Unilever India Strengthens Beauty Portfolio with Acquisition of Indian Brand Minimalist In the ever-competitive world of beauty and skincare, strategic acquisitions often prove to be game-changers for industry giants looking to expand their portfolios and reach new consumer segments. Hindustan Unilever, the Indian division of consumer goods conglomerate Unilever, has recently made a significant move […]
Big Beauty Brands Embrace AI Skin Analysis
Big Beauty Brands Embrace AI Skin Analysis In the ever-evolving landscape of the beauty industry, technology plays a crucial role in revolutionizing skincare routines. As AI continues to make waves across various sectors, big beauty brands like Beiersdorf, Clarins, and L’Oréal are placing their bets on AI skin analysis to enhance their products and provide […]