The Fragrance Market’s Squeezed Middle The fragrance industry has long been a lucrative market, enticing consumers with an array of scents that promise to captivate the senses. However, recent trends have shown a shift in consumer preferences that is squeezing the once-thriving middle ground of the fragrance market. While the fragrance market as a whole […]
Ludivine Pont Named CEO of Santa Maria Novella
Ludivine Pont Named CEO of Santa Maria Novella In a surprising move that has captured the attention of the luxury industry, Balenciaga’s chief marketeer, Ludivine Pont, is set to depart from the prestigious Kering-owned brand to assume the role of CEO at Santa Maria Novella. This transition marks a significant shift in leadership for both […]
The BoF Podcast | Yasmin Sewell: Intuition Can be a Superpower in Business
Intuition as a Superpower: Yasmin Sewell’s Journey into the Fragrance Business In the fast-paced world of fashion and beauty, intuition can often be overlooked in favor of hard data and market trends. However, for Yasmin Sewell, a seasoned veteran in the fashion industry, intuition has proven to be a powerful tool in her entrepreneurial journey. […]