Custom Fragrance Maker Olfactory NYC Expands to Texas, Charts US Expansion Olfactory NYC, the renowned custom fragrance maker, is making waves in the scent industry as it expands its reach to the heart of Texas. With the grand opening of its newest store in Dallas’ prestigious West Village neighborhood scheduled for October 24th, Olfactory NYC […]
Eredi Zucca Launches Fragrance, Plots Global Expansion
Eredi Zucca Launches Fragrance, Plots Global Expansion The fragrance industry has long been a beacon of allure, captivating consumers across diverse demographics. In a strategic move to capitalize on this trend, Eredi Zucca, the renowned Milanese grooming line, has unveiled its latest masterpiece – a luxurious fragrance collection that is set to disrupt the market. […]
The Fragrance Brand, the Influencer and the $60,000 Wedding Gift
The Fragrance Brand, the Influencer, and the $60,000 Wedding Gift In the realm of influencer marketing, the stakes are high, the competition fierce, and the rewards potentially astronomical. When a fragrance brand recently made headlines for gifting a $60,000 wedding present to an influencer, the marketing world collectively raised an intrigued eyebrow. It’s not every […]
The Executive Briefing: Luxury’s Deepening Crisis; Dopamine Culture, Explained; Rise of the AI Agents
The Executive Briefing: Navigating Luxury’s Ongoing Challenges Luxury fashion has found itself in the midst of a tumultuous period, facing challenges that seem to mount with each passing day. The landscape is shifting, and the traditional pillars of the industry are being tested like never before. In this month’s executive briefing, we delve into the […]
What Comes After the Fragrance Boom
Navigating the Changing Tides: The Evolution of the Perfume Industry In recent years, the fragrance sector has experienced a remarkable boom, with a myriad of new scents hitting the market and captivating consumers worldwide. However, as with any trend, the fervor surrounding perfumes is showing signs of waning. This shift in consumer sentiment has prompted […]
Interparfums Sales Dip Due to US Challenges
Interparfums Sales Dip Due to US Challenges Interparfums, the renowned fragrance manufacturer and distributor, is currently facing a challenging period as its sales in the United States experience a significant dip. The company, known for its extensive portfolio featuring iconic brands like Coach, Lacoste, and Roberto Cavalli perfumes, recently disclosed that its performance in the […]
The Fragrance Market’s Squeezed Middle
The Fragrance Market’s Squeezed Middle The fragrance industry has long been a lucrative market, enticing consumers with an array of scents that promise to captivate the senses. However, recent trends have shown a shift in consumer preferences that is squeezing the once-thriving middle ground of the fragrance market. While the fragrance market as a whole […]
Ludivine Pont Named CEO of Santa Maria Novella
Ludivine Pont Named CEO of Santa Maria Novella In a surprising move that has captured the attention of the luxury industry, Balenciaga’s chief marketeer, Ludivine Pont, is set to depart from the prestigious Kering-owned brand to assume the role of CEO at Santa Maria Novella. This transition marks a significant shift in leadership for both […]
The BoF Podcast | Yasmin Sewell: Intuition Can be a Superpower in Business
Intuition as a Superpower: Yasmin Sewell’s Journey into the Fragrance Business In the fast-paced world of fashion and beauty, intuition can often be overlooked in favor of hard data and market trends. However, for Yasmin Sewell, a seasoned veteran in the fashion industry, intuition has proven to be a powerful tool in her entrepreneurial journey. […]