The Debrief | Can Estée Lauder Win Over the Modern Beauty Consumer? Estée Lauder, a longstanding beauty conglomerate, is facing a pivotal moment in its illustrious history. With falling sales and fierce competition threatening its market dominance, the company has turned to new CEO Stéphane de la Faverie to spearhead a strategic overhaul aimed at […]
The Hottest Trend in Makeup is Skincare
The Hottest Trend in Makeup is Skincare In the ever-evolving world of beauty, a new trend has been making waves – skincare-infused makeup. Brands like Versed, Glow Recipe, and Rhode Skin are leading the charge by introducing products that blur the lines between skincare and cosmetics. This innovative approach is revolutionizing the way we think […]
How TikTok Trends Feed the Beauty Product Pipeline
How TikTok Trends Feed the Beauty Product Pipeline In the ever-evolving world of beauty, staying ahead of the trends is crucial for brands looking to make an impact. One platform that has undeniably influenced the beauty industry in recent years is TikTok. With its vast reach and ability to catapult products to stardom overnight, TikTok […]
Estée Lauder Reviews Brands Amid Management Change
Estée Lauder Reviews Brands Amid Management Change Estée Lauder, the renowned beauty giant, is making strategic moves in the wake of a management change. With Stéphane de La Faverie taking the helm as the new CEO, the company has set its sights on revamping its portfolio of beauty brands. This initiative comes as Estée Lauder […]
The Business of Beauty Haul of Fame: A Crisis for Hollywood Makeup Artists
The Business of Beauty Haul of Fame: A Crisis for Hollywood Makeup Artists For red carpet professionals, the fires are the latest in a series of trials. The glitz and glamour of Hollywood red carpets have long been synonymous with beauty and elegance. Behind the scenes, makeup artists work tirelessly to create the flawless looks […]
Exclusive: Charlotte Tilbury Comes For Her Copycats
Exclusive: Charlotte Tilbury Comes For Her Copycats Renowned makeup artist and entrepreneurial powerhouse, Charlotte Tilbury, is making waves in the beauty industry once again. This time, she is setting her sights on the numerous imitations or “dupes” of her iconic and best-selling products. In a bold and strategic move, Tilbury is launching a compelling campaign […]
The Business of Beauty Haul of Fame: Can You Dupe Your Way to the Top?
The Business of Beauty Haul of Fame: Can You Dupe Your Way to the Top? In the ever-competitive realm of beauty, the art of imitation often leads to innovation. MCoBeauty, a brand that unapologetically embraces a copycat approach, has recently made waves with its strategic move into Target stores. This bold step not only highlights […]