Beauty’s Hottest New Trend: The Founder Buyback In the ever-changing landscape of the beauty industry, one trend is making waves and capturing the attention of both consumers and professionals alike: The Founder Buyback. This strategic move involves the original founder of a brand regaining majority ownership, taking the reins back from investors or larger corporations. […]
The Estée Lauder Companies Taps Lisa Sequino to Lead Makeup Division
The Estée Lauder Companies Elevates Lisa Sequino to Head Makeup Division The beauty industry is abuzz with excitement as The Estée Lauder Companies announces the appointment of Lisa Sequino to lead its Makeup Division. Sequino, a seasoned professional in the cosmetics realm, is set to step into this newly created role on June 9. Her […]
Can Gaming Go Glam?
Can Gaming Go Glam? The intersection of gaming and glamour has reached new heights with the launch of Godmode, a makeup brand co-founded by the talented actress Chloë Grace Moretz and the sensational pop star Rina Sawayama. With alter-egos, intricate backstories, and a range of products including highlighters and lip liners, Godmode is making waves […]
The End of the Lipstick Index
The End of the Lipstick Index The beauty industry, long hailed for its resilience in the face of economic uncertainty, is now facing a new reality – the end of the lipstick index. For years, the lipstick index, coined during the recession of the early 2000s, referred to the phenomenon where sales of cosmetics, particularly […]
Beauty Plays the Long Game
Beauty Plays the Long Game In the realm of marketing and branding, the concept of longevity is often overshadowed by the allure of quick wins and instant gratification. However, as women’s sports continue to gain mainstream traction, beauty brands are beginning to recognize the value of playing the long game. Instead of focusing solely on […]
MAC’s Plan to Win: Lip Oil and Nepo Babies
MAC’s Plan to Win: Lip Oil and Nepo Babies MAC Cosmetics, the renowned makeup brand under the Estée Lauder umbrella, has once again set the beauty industry abuzz with its latest campaign featuring Lipglass Air. In a strategic move to captivate a younger audience and stay ahead in the competitive market, MAC has enlisted the […]
Ulta Looks to Rekindle the Magic With Cowboys, Squishmallows and Prada
Ulta’s First Experiential Beauty Event Wrangles Consumers and Brands in Texas Ulta Beauty, the retail giant known for its extensive range of beauty products, recently made a bold move to rekindle the magic within its brand. In a strategic effort to combat the challenges posed by an industry-wide slowdown, Ulta organized its first-ever experiential beauty […]
How to Get Beauty PR Right in Africa
How to Get Beauty PR Right in Africa In recent years, global beauty giants like MAC Cosmetics and L’Oréal have been making significant strides in Africa. These industry leaders have been diligently laying the groundwork and establishing robust distribution channels across the continent. However, their focus has now shifted towards creating impactful marketing activations to […]
L’Oréal Sales Rise Despite Challenging US Market
L’Oréal Sales Rise Despite Challenging US Market In the competitive world of beauty and cosmetics, L’Oréal has once again proven its resilience and strength. Despite facing challenges in the US market, the French conglomerate reported a significant sales growth of nearly 4 percent. This achievement is particularly noteworthy considering the current economic climate and the […]
Influencer Brands Are Making a Comeback
Influencer Brands Are Making a Comeback In the ever-changing landscape of business, trends come and go, and this holds especially true for influencer-founded brands. After a series of high-profile setbacks that led to a decline in their popularity at the beginning of the decade, influencer brands are now experiencing a resurgence. A new generation of […]