L’Oréal Bets on Longevity Biotech Company Timeline L’Oréal, the renowned beauty and cosmetics giant, has set its sights on the promising field of longevity biotechnology with its recent investment in Timeline, a company that has been making waves since its establishment in 2007. Timeline has carved a niche for itself by concentrating on the intricate […]
Glossier Needs More Than ‘You’ to Grow
Glossier Needs More Than ‘You’ to Grow Glossier, the 11-year-old beauty brand that has taken the industry by storm, is no stranger to success. With its latest addition of the fragrance Fleur to its already impressive lineup, Glossier continues to solidify its position as a frontrunner in the beauty market. However, as the brand looks […]
Milk Makeup Owner Waldencast’s Sales Rise 27.5%
Milk Makeup Owner Waldencast’s Sales Rise 27.5% The beauty industry is constantly evolving, with trends coming and going at a rapid pace. One brand that has managed to stay ahead of the curve is Milk Makeup, owned by Waldencast. With a recent sales increase of 27.5%, it’s clear that they are doing something right. One […]
What Happened to Pat McGrath Labs?
The Decline of Pat McGrath Labs: What Went Wrong and How to Recover Pat McGrath Labs, the brainchild of the renowned makeup artist Pat McGrath, once stood as a beacon of success and innovation in the beauty industry. With its groundbreaking products and high-fashion collaborations, the brand quickly garnered a cult following and was valued […]
What It Takes to Sell Beauty on Douyin
What It Takes to Sell Beauty on Douyin Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends. In the fast-paced world of beauty marketing, staying ahead […]
‘Buy Canadian’ Becomes a Beauty Rallying Cry as Trump’s Tariffs Loom
“Buy Canadian” Becomes a Beauty Rallying Cry as Trump’s Tariffs Loom In the face of uncertain trade relations and the looming threat of tariffs, Canada’s export-driven beauty startup scene is embracing a newfound sense of product patriotism. The beauty industry, known for its innovation and global reach, is now turning its focus inward, championing homegrown […]
Uoma Beauty Founder Sues the Brand’s New Owners
Uoma Beauty Founder Sues the Brand’s New Owners In a surprising turn of events, Uoma Beauty founder, Sharon Chuter, has taken legal action against the brand’s new owners following the December 2023 acquisition of the company’s assets. Chuter’s lawsuit alleges that the sale of Uoma Beauty was unauthorized and seeks damages for what is described […]
Il Makiage Owner Reports Double-Digit Revenue Growth
Il Makiage Owner Reports Double-Digit Revenue Growth The beauty industry is constantly evolving, with trends and consumer demands shifting rapidly. In the midst of this ever-changing landscape, one company has managed to not only stay afloat but thrive. Oddity, the parent company of beauty labels SpoiledChild and Il Makiage, recently reported a remarkable revenue surge […]
The Debrief | Can Estée Lauder Win Over the Modern Beauty Consumer?
The Debrief | Can Estée Lauder Win Over the Modern Beauty Consumer? Estée Lauder, a longstanding beauty conglomerate, is facing a pivotal moment in its illustrious history. With falling sales and fierce competition threatening its market dominance, the company has turned to new CEO Stéphane de la Faverie to spearhead a strategic overhaul aimed at […]
The Hottest Trend in Makeup is Skincare
The Hottest Trend in Makeup is Skincare In the ever-evolving world of beauty, a new trend has been making waves – skincare-infused makeup. Brands like Versed, Glow Recipe, and Rhode Skin are leading the charge by introducing products that blur the lines between skincare and cosmetics. This innovative approach is revolutionizing the way we think […]