L’Oréal to Acquire Hair-Care Brand Color Wow In the ever-evolving world of beauty and cosmetics, strategic acquisitions often pave the way for industry giants to stay ahead of the curve. L’Oréal, known for its innovative approach to beauty products, has recently made headlines with its decision to acquire the popular hair-care brand Color Wow. This […]
At Citi, Unlocking New Growth Strategies for Beauty Brands
At Citi, Unlocking New Growth Strategies for Beauty Brands In the ever-evolving landscape of the beauty industry, staying ahead of the curve is imperative for brands looking to secure their spot in the market. With acquisition opportunities narrowing and market dynamics constantly shifting, it has become increasingly challenging for beauty businesses to find sustainable growth […]
For Makeup that Performs, Look to Drag Queens
For Makeup that Performs, Look to Drag Queens The art of drag has undeniably influenced how ordinary people shop for and apply their cosmetics. More recently, a new guard of queens is hoping to cash in on the transaction. Drag queens have long been at the forefront of makeup artistry, showcasing bold looks that push […]
How Haus Labs Mastered The Art of The Comeback
How Haus Labs Mastered The Art of The Comeback In the ever-competitive world of beauty, making a comeback can be a daunting task, but Haus Labs, the Lady Gaga-fronted cosmetics line, has shown that with the right vision and strategy, it is indeed possible. Through a strategic renaissance that involved revamping its product offering, distribution […]
Chinese Makeup Brands Are Winning Over Global Consumers
Chinese Makeup Brands Are Winning Over Global Consumers In the ever-changing landscape of the beauty industry, Chinese makeup brands have been making waves and capturing the attention of global consumers. With the potential TikTok ban looming in the US, brands like Judydoll and Florasis have seized the opportunity to expand their reach and appeal to […]
Amorepacific’s Road to Success
Amorepacific’s Road to Success Amorepacific, the South Korean beauty giant, has been making waves in the global beauty industry with its exceptional growth and popular K-beauty products. Brands under the Amorepacific umbrella, such as Laneige, Aestura, and Sulwhasoo, have been capturing the hearts of consumers not only in Asia but also in the US and […]
Strategic Reinvention: Growing a Beauty Brand with Staying Power
Strategic Reinvention: Growing a Beauty Brand with Staying Power Amidst the ever-changing landscape of the beauty industry, the concept of strategic reinvention has become a crucial element for brands aiming not just to survive, but to thrive. The recent discussion at The Business of Beauty Global Forum brought together industry experts to shed light on […]
The End of Glitter?
The End of Glitter: How “Glow” is Outshining the Sparkle In the ever-changing world of beauty trends, it seems that the era of glitter may be coming to a close. The once-beloved sparkly substance that adorned everything from eyeshadows to body lotions is now being overshadowed by a new kid on the block: “glow.” This […]
The Business of Beauty Global Forum: Inside the Industry
The Business of Beauty Global Forum: Inside the Industry Now in its third year, The Business of Beauty Global Forum continues to be a beacon for industry professionals looking to stay ahead of the curve. Kicking off its second day with insightful conversations around community, culture, and brand-building, the event featured a lineup of influential […]
Kiko Milano Names Drew Elliott Chief Brand Officer
Kiko Milano Appoints Drew Elliott as Chief Brand Officer Italian-owned masstige beauty brand, Kiko Milano, has recently made a strategic move by naming Drew Elliott as its new Chief Brand Officer. The announcement comes as a significant development for the company, especially considering Elliott’s impressive background in the cosmetics industry. Having previously worked at MAC […]