Beauty Plays the Long Game In the realm of marketing and branding, the concept of longevity is often overshadowed by the allure of quick wins and instant gratification. However, as women’s sports continue to gain mainstream traction, beauty brands are beginning to recognize the value of playing the long game. Instead of focusing solely on […]
MAC’s Plan to Win: Lip Oil and Nepo Babies
MAC’s Plan to Win: Lip Oil and Nepo Babies MAC Cosmetics, the renowned makeup brand under the Estée Lauder umbrella, has once again set the beauty industry abuzz with its latest campaign featuring Lipglass Air. In a strategic move to captivate a younger audience and stay ahead in the competitive market, MAC has enlisted the […]
Ulta Looks to Rekindle the Magic With Cowboys, Squishmallows and Prada
Ulta’s First Experiential Beauty Event Wrangles Consumers and Brands in Texas Ulta Beauty, the retail giant known for its extensive range of beauty products, recently made a bold move to rekindle the magic within its brand. In a strategic effort to combat the challenges posed by an industry-wide slowdown, Ulta organized its first-ever experiential beauty […]
How to Get Beauty PR Right in Africa
How to Get Beauty PR Right in Africa In recent years, global beauty giants like MAC Cosmetics and L’Oréal have been making significant strides in Africa. These industry leaders have been diligently laying the groundwork and establishing robust distribution channels across the continent. However, their focus has now shifted towards creating impactful marketing activations to […]
L’Oréal Sales Rise Despite Challenging US Market
L’Oréal Sales Rise Despite Challenging US Market In the competitive world of beauty and cosmetics, L’Oréal has once again proven its resilience and strength. Despite facing challenges in the US market, the French conglomerate reported a significant sales growth of nearly 4 percent. This achievement is particularly noteworthy considering the current economic climate and the […]
Influencer Brands Are Making a Comeback
Influencer Brands Are Making a Comeback In the ever-changing landscape of business, trends come and go, and this holds especially true for influencer-founded brands. After a series of high-profile setbacks that led to a decline in their popularity at the beginning of the decade, influencer brands are now experiencing a resurgence. A new generation of […]
Hailey Bieber Explores Sale of Her Makeup Brand Rhode, Sources Say
Hailey Bieber Explores Sale of Her Makeup Brand Rhode, Sources Say Hailey Bieber, the renowned model and entrepreneur, seems to be taking a significant step in her business ventures. Reports have surfaced indicating that Bieber is considering the sale of her makeup brand, Rhode. This potential move has stirred curiosity and speculation within the beauty […]
The Makeup Tutorial Makes a Comeback
The Makeup Tutorial Makes a Comeback In the fast-paced world of beauty and cosmetics, trends come and go with the blink of an eye. However, one classic trend that seems to be making a significant comeback is the makeup tutorial. In an era where consumers are becoming more discerning and demanding, professional makeup artists are […]
L’Oréal Bets on Longevity Biotech Company Timeline
L’Oréal Bets on Longevity Biotech Company Timeline L’Oréal, the renowned beauty and cosmetics giant, has set its sights on the promising field of longevity biotechnology with its recent investment in Timeline, a company that has been making waves since its establishment in 2007. Timeline has carved a niche for itself by concentrating on the intricate […]
Glossier Needs More Than ‘You’ to Grow
Glossier Needs More Than ‘You’ to Grow Glossier, the 11-year-old beauty brand that has taken the industry by storm, is no stranger to success. With its latest addition of the fragrance Fleur to its already impressive lineup, Glossier continues to solidify its position as a frontrunner in the beauty market. However, as the brand looks […]