Adidas Extends Contract with Basketball Phenom Anthony Edwards, CEO Confirms In the realm of sports endorsements, securing a deal with a rising star can significantly impact a brand’s trajectory. This rings especially true for Adidas, as they recently announced the extension of their partnership with basketball sensation Anthony Edwards. The confirmation came directly from the […]
Can Vans Recapture Its Cool?
Can Vans Recapture Its Cool? In the world of footwear and streetwear, few brands hold as much cultural cachet as Vans. The iconic skate shoe company has long been synonymous with counterculture cool, worn by everyone from hardcore skaters to fashion-forward celebrities. However, in recent years, Vans has faced a challenge in maintaining its status […]
Why Boat Shoes Are Floating Up Everywhere in Fashion
Why Boat Shoes Are Floating Up Everywhere in Fashion Boat shoes, once considered a staple of preppy wardrobes, have made a remarkable comeback in the fashion scene. What was once a shoe primarily worn by sailors has now evolved into a high-fashion mainstay, with brands putting their unique spin on this classic silhouette. The resurgence […]
The Fashion Revival of Basketball Sneakers
The Fashion Revival of Basketball Sneakers In the world of fashion, trends come and go with the changing seasons. However, there is one trend that seems to be making a comeback in a big way – basketball sneakers. What was once considered purely functional footwear for athletes is now taking center stage in the fashion […]
The Best Athletic Shoes for Women Were Designed for Men. Until Now.
The Best Athletic Shoes for Women Were Designed for Men. Until Now. When it comes to athletic footwear, the industry has long been dominated by designs originally crafted for men. Women who are serious about their fitness routines have often found themselves compromising on style, fit, and performance when it comes to sports shoes. However, […]
Nike’s Jordan Brand to Open First Flagship in Milan
Nike’s Jordan Brand to Open First Flagship in Milan Nike’s Jordan brand, a powerhouse in the world of sports and fashion, is making a significant move by opening its first standalone flagship store in Milan. This new retail space, set to launch later this month, marks a milestone for the brand and its expansion into […]
African Sneaker Brands Go Global
African Sneaker Brands Go Global The sneaker industry has long been dominated by big players from the West, but a new wave of African sneaker brands is making its mark on the global stage. From big hitters to scrappy start-ups, companies from Kenya, Nigeria, Senegal, and South Africa are vying for a piece of the […]
Has Fashion’s Convergence With Sports Gone Too Far?
Has Fashion’s Convergence With Sports Gone Too Far? In recent years, the intersection of fashion and sports has become increasingly blurred, with sports-inspired designs permeating runways, street style, and everyday wear. The trend has been fueled by a deluge of product releases and collaborations between fashion brands and sports teams or athletes. While this fusion […]
What a Winning Strategy Looks Like in Today’s Sneaker Market
The Winning Strategy in Today’s Sneaker Market: A Closer Look at Nike and On In the ever-competitive world of sneakers, two brands have managed to rise above the rest and claim the top spots in the market. Nike and On have become the powerhouses of the sneaker industry, and their success can be attributed to […]
Adidas’ Plans for Yeezy: What We Know
Adidas’ Plans for Yeezy: What We Know Adidas, the renowned German sportswear giant, has been making waves in the industry with its collaboration with Kanye West, the Yeezy brand. The partnership between Adidas and Yeezy has been immensely successful, with sneakers flying off the shelves as soon as they are released. However, recent reports suggest […]