The Debate Over Nike’s CEO Bursts Into the Open Speculation about the chief executive’s future is now happening in the open public as pressure grows on Nike’s management to enact a turnaround — and do it sooner than later. The global sportswear giant, Nike, known for its innovative products and iconic marketing campaigns, is currently […]
Salomon’s Super Bowl Surprise
Salomon’s Super Bowl Surprise Salomon, the renowned outdoor and sporting goods brand, made a surprising and impactful appearance during the Super Bowl halftime show. Rihanna, the iconic singer and fashion trendsetter, donned Salomon’s “Cross Low” sneakers as a crucial element of her all-red ensemble for the highly anticipated performance. This moment not only solidified Rihanna’s […]
Growing International Sales Boost Gymshark Revenue and Profits
International Expansion Drives Gymshark’s Impressive Revenue Growth In the fiercely competitive world of activewear, UK-based Gymshark has managed to carve out a significant niche for itself. The brand’s recent financial report for the year ending July 31, 2021, reveals a remarkable 54 percent surge in revenue. This substantial growth can be attributed largely to Gymshark’s […]
A New Magazine Looks to Tap Into the Power of Fashion and Sport
CircleZeroEight: Bridging the Gap Between Fashion and Sport Former GQ Style deputy editor Elgar Johnson is gearing up to make waves in the publishing world with the launch of his new magazine, CircleZeroEight. Set to hit the stands in April, this innovative publication is poised to revolutionize the way we think about the intersection of […]
Kim Kardashian’s Skims to Open First UK Pop-Up
Kim Kardashian’s Skims to Open First UK Pop-Up Kim Kardashian West’s shapewear brand, Skims, is set to make its mark in the UK with the launch of its first pop-up store. Starting from Monday, Skims will be transforming Selfridges’ renowned “Corner Shop” space in central London into a haven for all things figure-enhancing and inclusive […]
A New Era of Fashion-Carmaker Collaborations
A New Era of Fashion-Carmaker Collaborations In the fast-paced world of fashion and automotive industries, collaboration is the name of the game. The recent trend of fashion-carmaker partnerships has taken the market by storm, with brands like Rimowa and Porsche joining forces to create innovative products that appeal to a younger, more aspirational consumer base. […]
Gap and Palace to Launch ’90s-Inspired Collaboration
Gap and Palace to Launch ’90s-Inspired Collaboration The worlds of high street fashion and streetwear are set to collide in a spectacular way as Gap announces its upcoming collaboration with the cult London streetwear label Palace. This exciting partnership promises to bring a fusion of ’90s nostalgia and contemporary style to fashion enthusiasts worldwide. Gap, […]
Inside Nike’s Big Marketing Vibe Shift
Inside Nike’s Big Marketing Vibe Shift Nike, the global sportswear giant, is undergoing a significant transformation in its marketing approach. The return of company veteran Nicole Hubbard Graham as Chief Marketing Officer (CMO) marks a pivotal moment in the brand’s journey to reclaim its marketing glory. Paired with the launch of the ‘Winning Isn’t for […]
Inside Adidas’ Yeezy Dilemma
Inside Adidas’ Yeezy Dilemma Adidas, the German sportswear giant, found itself in a lucrative partnership with rapper Kanye West, also known as Ye. The collaboration resulted in the creation of the highly sought-after Yeezy brand, which generated a staggering $1.7 billion in 2021 alone. This accounted for nearly 7 percent of Adidas’ annual revenue, showcasing […]
How Adidas Engineered Its Big Comeback
Adidas: The Remarkable Turnaround of a Sneaker Giant In the fast-paced and cutthroat world of sports fashion, few brands have experienced such a rollercoaster ride of fortunes as Adidas. Just two years ago, the company was facing a crisis after pulling the plug on its Yeezy business, a move that sent shockwaves through the industry. […]