Puma Taps A$AP Rocky as Creative Director for Formula 1 Collaboration Puma, the renowned sportswear brand, has made a bold move in the world of fashion and motorsports by appointing A$AP Rocky, the acclaimed rapper and fashion icon, as the Creative Director for their Formula 1 partnership. This collaboration is set to bring a fresh […]
Here Comes the Gorpcore Backlash
Here Comes the Gorpcore Backlash In the ever-changing landscape of fashion, trends come and go with the blink of an eye. One such trend that has been dominating the scene in recent years is Gorpcore – the fusion of outdoor utility with everyday fashion. However, it seems that designers are now signaling a potential backlash […]
Fashion’s Sports Obsession Is No Accident
Fashion’s Sports Obsession Is No Accident The recent convergence of the sports and fashion industries has culminated in a thrilling spectacle at the Olympics. This fusion is not a random occurrence but the result of a carefully crafted relationship that has been gaining momentum over the past two years. The marriage of sport and style […]
Menswear’s New Groove: Casual Suiting Meets Gorpcore?
Menswear’s New Groove: Casual Suiting Meets Gorpcore? When it comes to men’s fashion, the lines between formal and casual wear have been steadily blurring in recent years. This trend was on full display at the prestigious Pitti Uomo trade show, where established luxury brands, emerging designers, and technical players converged to showcase a new take […]
Kim Kardashian’s Skims Hires First Chief Commercial Officer
Kim Kardashian’s Skims Hires First Chief Commercial Officer Kim Kardashian’s shapewear, intimates, and loungewear brand, Skims, continues to make waves in the fashion industry as it announces the appointment of Robert Norton as its first Chief Commercial Officer. This strategic move showcases the brand’s commitment to growth and market expansion. With Norton’s extensive experience, particularly […]
Where Does Nike Go From Here?
Where Does Nike Go From Here? With pressure mounting on CEO John Donahoe, the sportswear giant’s precise turnaround plan remains unclear. But the rehiring of Nike veteran Tom Peddie this week offered more clues on the brand’s direction. Nike, a company synonymous with innovation and success, has faced its fair share of challenges in recent […]
Inside China’s Burgeoning Streetwear Scene
Inside China’s Burgeoning Streetwear Scene China’s streetwear market is currently experiencing a significant boom, with a growing number of local brands gaining international recognition and attracting global consumers. This trend is fueled by a combination of factors, including the country’s massive population, increasing purchasing power, and a strong appetite for Western-influenced fashion trends. One of […]
Dao-Yi Chow Appointed Creative Director of New Era
Dao-Yi Chow Appointed Creative Director of New Era: Bringing Fresh Vision to Iconic Cap Brand New Era, renowned for its classic caps and headwear, is set to undergo a significant transformation with the appointment of Dao-Yi Chow as its Creative Director. The former designer for Public School and DKNY brings a wealth of experience and […]
Cargo Pants Are Back, But Not the Ones Your Dad Wore
Cargo Pants Are Back, But Not the Ones Your Dad Wore Celebrities and TikTok influencers have a knack for resurrecting fashion trends long thought to be buried in the depths of our wardrobes. From butterfly clips to low-rise jeans, the cycle of trends making a comeback seems never-ending. One such trend that has resurfaced from […]
Can Nike Turn the Forgotten Jordan 2 Into the Next Hype Sneaker?
Can Nike Turn the Forgotten Jordan 2 Into the Next Hype Sneaker? Nike, the powerhouse in the sportswear industry, is always on the lookout for the next big thing in sneakers. With the iconic Dunk gradually fading from the spotlight, Nike has set its sights on reviving a classic silhouette to capture the attention of […]