Fashion Brands’ Response to World Cup Controversies: Navigating Ethics in Marketing The upcoming FIFA World Cup in Qatar presents a unique opportunity for brands to showcase their products on a global stage. However, the host country’s track record on human rights issues, including the alleged mistreatment of migrant workers and LGBTQ+ citizens, has sparked controversy […]
Why Cult Skate Brands Roll Past the Olympics
Why Cult Skate Brands Roll Past the Olympics Skateboarding has long been synonymous with counterculture, rebellion, and individuality. It’s a sport that thrives on creativity, self-expression, and authenticity. So, it comes as no surprise that despite its recent inclusion in the Olympics, some of the most influential skate brands choose to steer clear of the […]
Fashion Brands Are Capitalising on Baseball’s Biggest World Series in Decades
Fashion Brands Are Capitalizing on Baseball’s Biggest World Series in Decades The World Series is not just a battle between two baseball teams; it’s also a showdown for brands looking to score big with fans. This year’s high-profile matchup between the New York Yankees and the Los Angeles Dodgers has created a buzz in the […]
Why Boat Shoes Are Floating Up Everywhere in Fashion
Why Boat Shoes Are Floating Up Everywhere in Fashion Boat shoes, once considered a staple of preppy wardrobes, have made a remarkable comeback in the fashion scene. What was once a shoe primarily worn by sailors has now evolved into a high-fashion mainstay, with brands putting their unique spin on this classic silhouette. The resurgence […]
Schiaparelli: A Swan Song That Fused Then and Now
Schiaparelli: A Swan Song That Fused Then and Now The world of high fashion is no stranger to reinvention. As designers come and go, houses rise and fall, each season brings a new wave of creativity and change. Recently, all eyes have been on Schiaparelli, the iconic fashion house known for its bold designs and […]
2,000-year-old Roman ‘Bigfoot’ mystery: 5,000 giant shoes unearthed in Britain
2,000-year-old Roman ‘Bigfoot’ mystery: 5,000 giant shoes unearthed in Britain Archaeologists at Magna Fort in England have unearthed a staggering 5,000 Ancient Roman shoes, with sizes that could easily fit a modern-day Bigfoot. This discovery has left experts puzzled and intrigued, shedding light on ancient footwear trends and raising questions about the feet of the […]
How Lululemon’s Anti-Dupe Lawsuit Became Free Marketing for Costco
How Lululemon’s Anti-Dupe Lawsuit Became Free Marketing for Costco In the world of retail, the battle between authenticity and affordability is a constant one. Lululemon, the renowned athletic apparel brand, found itself embroiled in this very struggle when it filed a lawsuit against Costco over alleged trademark infringement. However, what seemed like a straightforward legal […]
The Fashion Revival of Basketball Sneakers
The Fashion Revival of Basketball Sneakers In the world of fashion, trends come and go with the changing seasons. However, there is one trend that seems to be making a comeback in a big way – basketball sneakers. What was once considered purely functional footwear for athletes is now taking center stage in the fashion […]
How Golf Fashion Made it to Gen-Z’s Fore You Page
How Golf Fashion Made it to Gen-Z’s Fore You Page Golf, once synonymous with a traditional and conservative style, is now experiencing a fashionable revolution, especially among women. Brands are creatively collaborating and leveraging creator content to bring a fresh and inclusive approach to the sport, breaking free from its once elitist connotation. In recent […]
At Pitti and Milan Men’s, It’s Gorpcore vs. Quiet Luxury
At Pitti and Milan Men’s, It’s Gorpcore vs. Quiet Luxury The fashion world is abuzz as Pitti Uomo and Milan Men’s Fashion Week kick off, showcasing the latest trends and designs for the upcoming season. This year, two contrasting styles are set to dominate the runways and the streets: Gorpcore and Quiet Luxury. Gorpcore, a […]