Boss Signs Deal with Aston Martin Racing Team As Formula One Heats Up In the fast-paced world of Formula One, every detail counts – from the speed of the cars to the precision of the pit stops. And now, as the competition heats up on the track, off the track, a new player is making […]
Adidas Plans to Still Use Yeezy Designs After Costly Divorce
Adidas Plans to Still Use Yeezy Designs After Costly Divorce Adidas, the renowned sportswear giant, has been navigating turbulent waters following its high-profile split with Kanye West, also known as Ye. The fallout from this separation has been significant, with Adidas recently slashing its profitability forecast for the fourth time this year. Despite the challenges […]
Adidas Places Yeezy Partnership Under Review
Adidas Places Yeezy Partnership Under Review Adidas, the renowned German sportswear giant, has recently found itself at the center of a controversy surrounding its partnership with Ye, the artist and designer formerly known as Kanye West. The dispute arose when Ye took to Instagram in August and early September to express his frustration, alleging that […]
Palace Founder Lev Tanju Joins Fila
Palace Founder Lev Tanju Joins Fila Lev Tanju, the visionary founder behind the British streetwear phenomenon Palace Skateboards, is set to embark on a new chapter in his illustrious career. Fila, the iconic sportswear brand, has announced that Tanju will be joining forces with them as the creative director for their latest venture, the Fila+ […]
On Returns to Profit, Surpasses $1 Billion in Revenue
On Returns to Profit, Surpasses $1 Billion in Revenue In a remarkable turn of events, the fast-growing Swiss running footwear company has not just bounced back from a challenging period but has exceeded all expectations by reporting a net income of CHF 57.7 million ($62.4 million). This impressive figure marks a significant upswing from the […]
How Fashion Brands Are Navigating World Cup Controversies
Fashion Brands’ Response to World Cup Controversies: Navigating Ethics in Marketing The upcoming FIFA World Cup in Qatar presents a unique opportunity for brands to showcase their products on a global stage. However, the host country’s track record on human rights issues, including the alleged mistreatment of migrant workers and LGBTQ+ citizens, has sparked controversy […]
Why Cult Skate Brands Roll Past the Olympics
Why Cult Skate Brands Roll Past the Olympics Skateboarding has long been synonymous with counterculture, rebellion, and individuality. It’s a sport that thrives on creativity, self-expression, and authenticity. So, it comes as no surprise that despite its recent inclusion in the Olympics, some of the most influential skate brands choose to steer clear of the […]
Fashion Brands Are Capitalising on Baseball’s Biggest World Series in Decades
Fashion Brands Are Capitalizing on Baseball’s Biggest World Series in Decades The World Series is not just a battle between two baseball teams; it’s also a showdown for brands looking to score big with fans. This year’s high-profile matchup between the New York Yankees and the Los Angeles Dodgers has created a buzz in the […]
Why Boat Shoes Are Floating Up Everywhere in Fashion
Why Boat Shoes Are Floating Up Everywhere in Fashion Boat shoes, once considered a staple of preppy wardrobes, have made a remarkable comeback in the fashion scene. What was once a shoe primarily worn by sailors has now evolved into a high-fashion mainstay, with brands putting their unique spin on this classic silhouette. The resurgence […]
Schiaparelli: A Swan Song That Fused Then and Now
Schiaparelli: A Swan Song That Fused Then and Now The world of high fashion is no stranger to reinvention. As designers come and go, houses rise and fall, each season brings a new wave of creativity and change. Recently, all eyes have been on Schiaparelli, the iconic fashion house known for its bold designs and […]