Puma Shares Reach New Heights Amid Speculation of Stake Sale Puma, the renowned sportswear maker, has recently made headlines as its shares experienced a significant surge in value. This sudden boost came in the wake of reports suggesting that Artemis, the holding company of France’s influential Pinault family, is contemplating the sale of its substantial […]
This Week: Fashion Is Everywhere at the US Open
Fashion enthusiasts and tennis fans alike have found themselves in awe this week as the US Open serves up a double fault of style and sport. The intersection of fashion and tennis is nothing new, with athletes often making headlines for their on-court attire. However, this year’s tournament has taken the fashion game to a […]
Adidas Visits Indigenous Mexican Town to Apologise for Sandal Design
Adidas Takes Responsibility: Visiting Indigenous Mexican Town to Apologize for Sandal Design Adidas, a global sportswear giant, recently found itself in hot water over a sandal-inspired shoe design that sparked controversy and accusations of cultural appropriation. The backlash stemmed from the brand’s collaboration with fashion designer Willy Chavarria, which led to the creation of a […]
Exclusive: The North Face Unveils First Aimé Leon Dore Collaboration
Exclusive: The North Face Unveils First Aimé Leon Dore Collaboration The North Face, a brand synonymous with outdoor adventures and rugged exploration, has recently announced its first-ever collaboration with Aimé Leon Dore, a high-end fashion label known for its sophisticated yet casual aesthetic. This exciting partnership marks a significant shift for The North Face, as […]
How Brands Are Taking On Quince
Rising to the Challenge: How Brands Are Competing with Quince In the ever-changing landscape of retail, one company has managed to carve out a lucrative niche for itself. Quince, the dupe retailer, has skyrocketed to success, boasting a valuation of $4.5 billion. How did this underdog manage to rise to the top? By offering consumers […]
Amer Sports Falls as Premium Outerwear Brand Arc’teryx Slows
Amer Sports Falls as Premium Outerwear Brand Arc’teryx Slows Amer Sports, the Finnish sporting goods conglomerate, recently faced a setback as its premium outerwear brand Arc’teryx experienced a slowdown in sales. Despite this challenge, Amer Sports remains optimistic about the future and has even raised its full-year outlook for the second time this year. Arc’teryx, […]
The Secret Business of Dressing Korean Celebrities
The Secret Business of Dressing Korean Celebrities When we see our favorite K-pop stars strutting their stuff on stage or on the red carpet, we often assume that they are clad head to toe in designer duds from the biggest names in fashion. However, the reality behind the scenes is much more nuanced and intriguing. […]
Skate Sneakers Are Catching Air Again
Skate Sneakers Are Catching Air Again Skate sneakers, once a staple in the world of street fashion, have seen a resurgence in popularity despite sluggish sales in recent years. This revival can be attributed to their repositioning as a value-priced option, fueled by innovative designs that cater to both skaters and fashion enthusiasts alike. The […]
Sweat-activated winter jacket boosts thermal regulation by 82.8% in tests
Sweat-Activated Winter Jacket Boosts Thermal Regulation by 82.8% in Tests In cold weather, people layer up to stay warm. Thick coats, scarves, and gloves trap body heat to create a barrier against the chilling temperatures. However, sometimes these layers can be too much, causing overheating and excessive sweating. This is where the innovative sweat-activated winter […]
Why Authentic Brands Group Is Playing the Long Game With Reebok
Why Authentic Brands Group Is Playing the Long Game With Reebok Since acquiring Reebok, the iconic sneaker powerhouse, Authentic Brands Group has taken a different approach compared to its management of other brands. The brand management firm, known for its strategic acquisitions and management of major brands, has been unusually protective of Reebok, signaling a […]