Amer Sports Falls as Premium Outerwear Brand Arc’teryx Slows Amer Sports, the Finnish sporting goods conglomerate, recently faced a setback as its premium outerwear brand Arc’teryx experienced a slowdown in sales. Despite this challenge, Amer Sports remains optimistic about the future and has even raised its full-year outlook for the second time this year. Arc’teryx, […]
The Secret Business of Dressing Korean Celebrities
The Secret Business of Dressing Korean Celebrities When we see our favorite K-pop stars strutting their stuff on stage or on the red carpet, we often assume that they are clad head to toe in designer duds from the biggest names in fashion. However, the reality behind the scenes is much more nuanced and intriguing. […]
Skate Sneakers Are Catching Air Again
Skate Sneakers Are Catching Air Again Skate sneakers, once a staple in the world of street fashion, have seen a resurgence in popularity despite sluggish sales in recent years. This revival can be attributed to their repositioning as a value-priced option, fueled by innovative designs that cater to both skaters and fashion enthusiasts alike. The […]
Sweat-activated winter jacket boosts thermal regulation by 82.8% in tests
Sweat-Activated Winter Jacket Boosts Thermal Regulation by 82.8% in Tests In cold weather, people layer up to stay warm. Thick coats, scarves, and gloves trap body heat to create a barrier against the chilling temperatures. However, sometimes these layers can be too much, causing overheating and excessive sweating. This is where the innovative sweat-activated winter […]
Why Authentic Brands Group Is Playing the Long Game With Reebok
Why Authentic Brands Group Is Playing the Long Game With Reebok Since acquiring Reebok, the iconic sneaker powerhouse, Authentic Brands Group has taken a different approach compared to its management of other brands. The brand management firm, known for its strategic acquisitions and management of major brands, has been unusually protective of Reebok, signaling a […]
Adidas Apologises for Sandal Appropriating Indigenous Mexican Design
Adidas Faces Backlash and Issues Apology for Sandal Appropriating Indigenous Mexican Design Adidas, a renowned sportswear and footwear brand, recently found itself in hot water over its latest release, the Oaxaca slip-on. Created in collaboration with Mexican-American designer Willy Chavarria, the shoe features a black sneaker sole adorned with the distinctive leather weave pattern commonly […]
Mexico Wants Adidas to Pay Up After Indigenous-Inspired Collaboration with Willy Chavarria
Mexico Seeks Compensation from Adidas Over Indigenous-Inspired Collaboration with Willy Chavarria Mexico is at the forefront of protecting its rich cultural heritage as it pursues potential legal action against global sportswear giant Adidas. The controversy stems from a collaboration between Adidas and designer Willy Chavarria, which resulted in the release of the “Oaxaca Slip On” […]
How to Build a Male Influencer Brand
Building a Male Influencer Brand: Strategies for Success In the realm of fashion startups, a new wave of male creators is making a significant impact. These entrepreneurs are not only cultivating niche audiences but also expanding their influence by establishing retail stores and engaging in strategic collaborations. To build a successful male influencer brand that […]
Under Armour Forecasts Downbeat Second-Quarter Sales
Under Armour Forecasts Downbeat Second-Quarter Sales Under Armour, the Maryland-based sportswear maker, is facing yet another challenge as it forecasts downbeat second-quarter sales. The company has been grappling with a decline in demand over the past two years, and its efforts to revive the business have been further hampered by the Trump administration’s shifting tariff […]
American Eagle Proves Starting a Conversation Is Worth Controversy
American Eagle Proves Starting a Conversation Is Worth Controversy In the fast-paced world of retail, grabbing the attention of consumers is a constant challenge. American Eagle, a popular apparel brand, recently found itself in the midst of a social media storm due to accusations of having “Nazi” undertones in its fall campaign. While this controversy […]