Inside Adidas’ Yeezy Dilemma Adidas, the German sportswear giant, found itself in a lucrative partnership with rapper Kanye West, also known as Ye. The collaboration resulted in the creation of the highly sought-after Yeezy brand, which generated a staggering $1.7 billion in 2021 alone. This accounted for nearly 7 percent of Adidas’ annual revenue, showcasing […]
How Adidas Engineered Its Big Comeback
Adidas: The Remarkable Turnaround of a Sneaker Giant In the fast-paced and cutthroat world of sports fashion, few brands have experienced such a rollercoaster ride of fortunes as Adidas. Just two years ago, the company was facing a crisis after pulling the plug on its Yeezy business, a move that sent shockwaves through the industry. […]
The Unlikely Return of Bespoke Suiting, Explained
The Resurgence of Bespoke Suiting: A Modern Twist on Tailored Style In a world where fast fashion and off-the-rack clothing dominate the market, the art of bespoke suiting is making a surprising comeback. A new wave of custom brands is emerging, catering to the modern menswear consumer who craves not only tailored suits but also […]
New York Times Details Ye’s History of Misconduct Before Adidas Blowup
New York Times Exposes Kanye West’s History of Misconduct Before Adidas Controversy In a recent expose by The New York Times, shocking details have emerged regarding Kanye West’s troubling history of misconduct prior to the explosive fallout with Adidas. The report delves deep into the rapper and designer’s problematic behavior, shedding light on a series […]
The Ye and Adidas Conflict, Explained
The Ye and Adidas Conflict, Explained The partnership between Adidas and the enigmatic artist known as Ye, formerly Kanye West, has been a lucrative one for the sportswear giant. The collaboration birthed the immensely popular Yeezy line, which has become a staple in sneaker culture and beyond. However, recent developments have cast a shadow over […]
Is Streetwear Still Cool?
Is Streetwear Still Cool? Streetwear has long been a dominant force in the fashion industry, with its casual, edgy aesthetic influencing everything from runway shows to everyday wardrobes. However, as luxury brands increasingly shift their focus away from sneakers, puffer jackets, and hoodies, some have begun to question whether streetwear is losing its cool factor. […]
Salomon and Arc’teryx Help Amer Sports Defy Downturn With Athleisure Bet
Salomon and Arc’teryx Help Amer Sports Defy Downturn With Athleisure Bet Amer Sports, the Helsinki-based group that made its debut on the New York Stock Exchange in February 2024, has been making waves in the market. With a portfolio that includes big names like Salomon, Arc’teryx, and Wilson, the company has managed to almost triple […]
Exclusive: Roberto Cavalli CEO to Exit as Owner Seeks Sale
Exclusive: Roberto Cavalli CEO to Exit as Owner Seeks Sale Roberto Cavalli, the iconic Italian fashion house known for its luxurious designs and exotic prints, is undergoing a significant leadership change. Sergio Azzolari, who has served as the CEO for less than three years, is set to step down from his position. This move comes […]
The Return of Old-School Celebrity Campaigns
The Return of Old-School Celebrity Campaigns In a world oversaturated with influencer marketing and digital endorsements, brands are turning back to a classic strategy to capture the attention of consumers: celebrity testimonials. This old-school approach is making a comeback as companies strive to cut through the noise and connect with audiences in a more authentic […]
Target Explores Factory-Direct Shipping Model Used by Temu
Target Explores Factory-Direct Shipping Model Used by Temu Target, the retail giant known for its diverse range of products, is currently in the early stages of exploring a new factory-direct shipping model. This innovative approach is inspired by Temu, a successful company that has revolutionized the way products are sourced and delivered to customers. The […]