The BoF Podcast | Tory Burch and Pierre-Yves Roussel on Building a Global Brand with Local Relevance
In the ever-changing landscape of the fashion industry, building a global brand that resonates locally is a challenge that many designers and CEOs face. Tory Burch, the renowned designer, and Pierre-Yves Roussel, CEO, recently sat down with BoF founder and CEO Imran Amed at BoF CROSSROADS 2025 to discuss the keys to success in this endeavor.
One of the main topics of discussion was the importance of authenticity in maintaining a global brand with local relevance. Tory Burch emphasized the significance of staying true to the brand’s roots and values, no matter how far-reaching its presence becomes. By staying authentic, brands can build trust with consumers around the world and create a lasting impact.
Another key point that was highlighted during the conversation was the need for brands to navigate global challenges while embracing purpose-driven growth. In today’s socially conscious world, consumers are increasingly looking for brands that not only provide high-quality products but also make a positive impact on society and the environment. By aligning their values with purpose-driven initiatives, brands can attract a loyal following and differentiate themselves in a crowded market.
Furthermore, the speakers discussed the importance of finding local resonance in a global brand. Pierre-Yves Roussel shared insights on how brands can adapt their strategies to resonate with consumers in different regions, taking into account cultural nuances, preferences, and behaviors. By understanding and connecting with local communities, brands can build meaningful relationships and drive success on a global scale.
Tory Burch and Pierre-Yves Roussel’s conversation at BoF CROSSROADS 2025 shed light on the complexities and opportunities of building a global brand with local relevance. By staying authentic, embracing purpose-driven growth, and finding local resonance, brands can set themselves up for long-term success in an ever-evolving marketplace.
As the fashion industry continues to evolve, it is clear that the key to building a successful global brand lies in understanding the importance of authenticity, purpose, and local relevance. By following these principles, brands can not only navigate challenges but also thrive in a competitive landscape, making a positive impact on consumers and society as a whole.
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