Rabanne Announces Troye Sivan as Ambassador

Rabanne has enlisted Australian singer-songwriter and actor, Troye Sivan, as its first global makeup ambassador, marking a new milestone for the Puig-owned brand previously known as Paco Rabanne. Sivan will serve as the face of Rabanne’s inaugural makeup campaign, featuring the new Fresh Touch Foundation.

The brand’s announcement came through a post on Rabanne’s Instagram, showcasing Sivan discussing their previous fashion collaborations and expressing enthusiasm for this new role. This move is part of Rabanne’s recent venture into the beauty market, which began with its June 2023 launch at major retailers like Sephora, Ulta Beauty, and Selfridges. The makeup line, characterized by its space-age themed packaging, was designed under the creative direction of renowned makeup artist Diane Kendal.

Sivan, who also has his fragrance line, Tsu Lange Yor, expands his influence in the beauty industry with this ambassadorship. By leveraging Sivan’s popularity and unique aesthetic, Rabanne aims to strengthen its market presence and appeal to a broader audience. This partnership highlights Rabanne’s commitment to innovation and inclusivity in its product offerings.