In a significant move within the skincare sector, Clean Skin Club has secured $32 million in funding to propel its growth and expansion in retail. Led by Astō Consumer Partners, along with California-based Amberstone Ventures, this investment marks a pivotal moment for the brand, particularly following its successful entry into major retail outlets like Target.
Founded in 2019 by Ben-David Imberman and Mor Shnaider, Clean Skin Club has quickly become noted for its innovative product: the Clean Towel XL. This single-use disposable face towel addresses common hygiene concerns associated with traditional washcloths, which can harbor bacteria if not thoroughly cleaned. The idea originated from the founders’ experiences in the spa industry, where they recognized the need for a more sanitary option for customers.
The funding will be instrumental in escalating the brand’s retail presence and enhancing its product line. Imberman has stated that they plan to strengthen their partnership with Target, aiming for an exclusive retail relationship that extends through 2025. Since launching, the company’s revenue has skyrocketed, reaching $47 million by the end of 2023—a remarkable increase from $2.6 million in 2020 and just under $10 million in 2021. This growth trajectory showcases not only the demand for Clean Skin Club’s products but also the effectiveness of its direct-to-consumer and retail strategies.
The Clean Towel XL, which has been dermatologist-approved, is positioned as a luxury yet accessible product. Available on platforms like Amazon and in retail stores, the towel is designed to rival conventional washcloths, offering a sanitary alternative that appeals to health-conscious consumers. Clean Skin Club’s strategic use of e-commerce has been highlighted as a significant driver of its rapid growth. Notably, the company’s customer retention rates are impressively high, marking it as a standout in the beauty industry, suggesting a loyal and satisfied customer base.
Astō Consumer Partners sees unique potential in Clean Skin Club’s business model and product offering. Clayton Christopher, the founder of Astō, has remarked on the founders’ deep understanding of the skincare market and attributed the longstanding success in their customer engagement and retention strategies to their unique insights and experience.
To further bolster its presence, Clean Skin Club plans to invest heavily in traditional media advertising, including campaigns on television, podcasts, radio, and print media. This multifaceted approach aims at expanding brand awareness and attracting new customers who may not shop online. The commitment to grow beyond digital channels underlines the brand’s ambition to establish itself as a legacy name in the beauty industry.
Furthermore, the funding will allow for research and development of innovative fabric technologies, which could lead to new product variations that maintain Clean Skin Club’s standard for hygiene and efficacy. Given the increasing awareness surrounding personal care and sanitation, this initiative not only meets current consumer demand but also positions the brand ahead of potential market shifts.
As Clean Skin Club capitalizes on its substantial funding, it joins a wave of skincare brands aiming to innovate and meet the evolving expectations of today’s consumers. The brand’s focus on hygiene, convenience, and quality reflects broader trends influencing the beauty market. By maintaining a commitment to superior products while expanding into retail, Clean Skin Club is set to redefine consumer experiences in skincare.
In conclusion, Clean Skin Club’s substantial $32 million investment signifies a vital step in its journey toward reshaping skincare norms. As the brand strategically positions itself within retail while developing its product line, it remains poised to thrive amid a competitive landscape.
