In a notable shift within the fashion media landscape, the co-founders of System Magazine — Elizabeth von Guttman, Thomas Lenthal, and Jonathan Wingfield — have announced their departure from the publication. This decision marks the end of an era for the influential magazine, which has carved a niche for itself since its inception. However, the trio’s exit is not merely a conclusion; they have ambitions to launch a new editorial venture in 2025, signaling their intent to continue shaping the fashion narrative.
A Legacy of Distinction
Launched in 2013, System Magazine stood out as a bi-annual fashion publication dedicated to presenting innovative perspectives on style and culture. Its distinctive art direction and insider editorial stance attracted contributions and features from fashion luminaries such as Rei Kawakubo, Yohji Yamamoto, and Nicolas Ghesquière. These collaborations ensured that the magazine remained relevant and respected within the industry, offering readers exclusive interviews and visually striking covers crafted by renowned photographer Juergen Teller.
System’s approach to content was particularly noteworthy for its blend of high-fashion aesthetics and thought-provoking narratives, setting it apart from other titles in the saturated fashion magazine market. With each issue, readers were not just presented with clothing trends but were invited to contemplate the broader sociocultural implications of fashion.
A New Chapter in Editorial Endeavors
The news of the founders’ exit comes amidst a broader transformation within the media environment, where traditional print titles are increasingly integrated with digital strategies. System Magazine was acquired by Mike Obenson in 2020, and under his stewardship, it has expanded its portfolio to include System Beauty, a spin-off that launched in 2022. This move indicates a deliberate strategy to enhance digital engagement and adapt to the shifting preferences of consumers who favor accessible online content.
Obenson has expressed gratitude towards the founding team for their contributions, stating, “As all great stories must come to an end, our journey with the founders stops here. However, System will continue to grow, and in addition to the current strong team, new members will be announced soon.” This sentiment reflects both an acknowledgment of the past and an eagerness to forge ahead with fresh talent.
Navigating Industry Changes
The departure of System’s founders highlights a significant trend within the fashion journalism sector. With the rise of digital platforms and changing reader behaviors, traditional media organizations are reassessing their structures and content delivery methods. Many are reimagining themselves as dynamic content creators, rather than static entities loyal to the conventional print model.
In this climate, co-founders Guttman, Lenthal, and Wingfield are poised to tap into new opportunities. Their next venture will likely leverage their expertise and network within the fashion world to create content that resonates with an audience hungry for authenticity and innovation. They aim to bring fresh ideas to the marketplace, focusing on the evolving definitions of beauty, identity, and style, potential themes for their forthcoming project.
Industry Impact and Future Prospects
System Magazine has not only influenced public perception of fashion but also set a precedent for how editorial voice and visual storytelling can coexist. The departure of its founders invites speculation about how their new project might further disrupt the current media ecosystem. Given the founders’ established reputation and creative vision, the fashion community will undoubtedly keep a keen eye on their next moves.
The transition away from System can also be viewed as a natural progression for leaders in the creative sector. As storytelling continues to evolve across platforms, innovators like Guttman, Lenthal, and Wingfield will likely embrace their experiences to foster new connections and explore uncharted narratives in fashion.
Conclusion
As Elizabeth von Guttman, Thomas Lenthal, and Jonathan Wingfield step away from System Magazine, they carry with them a legacy of excellence and a commitment to redefining fashion journalism. Their future plans promise to contribute significantly to the ongoing dialogue surrounding contemporary style, inspiring yet another generation of creatives. This pivotal moment highlights not just endings, but fresh beginnings for these influential figures in the fashion world.
Fashion enthusiasts and industry insiders alike will be eager to witness how these changes unfold, making this a critical juncture in the evolution of fashion media.
