Tag: Zac Posen

Why Gap Is Going Premium

Why Gap Is Going Premium Gap, the iconic American retail brand known for its classic casual wear, is taking a bold step into the world of premium fashion with its new GapStudio line. This strategic move comes as the brand aims to reinvent itself and cater to a more discerning and fashion-forward audience. Spearheaded by […]

The BoF Podcast | How Zac Posen is Reenergising Gap Inc.

Zac Posen’s return to the fashion industry as the creative director of Gap Inc. marks a significant shift not only for Posen himself but for the brands he aims to rejuvenate. Having previously established a successful name in the fashion world, Posen’s journey hit a pause when he closed his eponymous label in 2019. However, […]

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