Adidas Will Sell Its Yeezy Inventory Adidas, the renowned sportswear giant, has made a strategic decision that is bound to resonate with sneakerheads and fashion enthusiasts alike. At its annual meeting on Thursday, the company announced its intention to sell off its remaining stock of Yeezy sneakers, a collaboration with the influential rapper and fashion […]
Adidas Improves Full-Year Guidance as Post-Yeezy Recovery Continues
Adidas Improves Full-Year Guidance as Post-Yeezy Recovery Continues Adidas, the renowned German sportswear giant, is making significant strides in its financial performance as it continues to witness a remarkable recovery following the Yeezy saga. The company has recently announced an upgrade in its profit forecast, attributing this positive outlook to the soaring demand for its […]
Adidas Plans to Still Use Yeezy Designs After Costly Divorce
Adidas Plans to Still Use Yeezy Designs After Costly Divorce Adidas, the renowned sportswear giant, has been navigating turbulent waters following its high-profile split with Kanye West, also known as Ye. The fallout from this separation has been significant, with Adidas recently slashing its profitability forecast for the fourth time this year. Despite the challenges […]
Adidas Places Yeezy Partnership Under Review
Adidas Places Yeezy Partnership Under Review Adidas, the renowned German sportswear giant, has recently found itself at the center of a controversy surrounding its partnership with Ye, the artist and designer formerly known as Kanye West. The dispute arose when Ye took to Instagram in August and early September to express his frustration, alleging that […]
Mowalola, Fashion’s Subversive Rising Star, Debuts in Paris
Mowalola, Fashion’s Subversive Rising Star, Debuts in Paris Mowalola Ogunlesi, the Nigerian-British fashion designer, is making waves in the industry with her bold and provocative designs. Since graduating from Central Saint Martins just six years ago, she has quickly risen to prominence, catching the attention of major players in the fashion world. Known for her […]
Adidas’ Plans for Yeezy: What We Know
Adidas’ Plans for Yeezy: What We Know Adidas, the renowned German sportswear giant, has been making waves in the industry with its collaboration with Kanye West, the Yeezy brand. The partnership between Adidas and Yeezy has been immensely successful, with sneakers flying off the shelves as soon as they are released. However, recent reports suggest […]
Can Adidas Move On From Yeezy?
Can Adidas Move On From Yeezy? Adidas, the renowned sportswear giant, has long been synonymous with innovation and trendsetting in the industry. However, recent challenges have put the brand’s future into question. One of the most pressing issues facing the incoming CEO, Bjørn Gulden, is the handling of unsold Yeezy inventory and reversing the brand’s […]
Inside Adidas’ Yeezy Dilemma
Inside Adidas’ Yeezy Dilemma Adidas, the German sportswear giant, found itself in a lucrative partnership with rapper Kanye West, also known as Ye. The collaboration resulted in the creation of the highly sought-after Yeezy brand, which generated a staggering $1.7 billion in 2021 alone. This accounted for nearly 7 percent of Adidas’ annual revenue, showcasing […]
The Ye and Adidas Conflict, Explained
The Ye and Adidas Conflict, Explained The partnership between Adidas and the enigmatic artist known as Ye, formerly Kanye West, has been a lucrative one for the sportswear giant. The collaboration birthed the immensely popular Yeezy line, which has become a staple in sneaker culture and beyond. However, recent developments have cast a shadow over […]
Gosha Rubchinskiy and Yeezy Part Ways
Gosha Rubchinskiy and Yeezy Part Ways The fashion world was taken by surprise recently as news broke that Gosha Rubchinskiy and Yeezy have decided to part ways. Rubchinskiy, known for his avant-garde designs and streetwear aesthetic, had teamed up with the iconic rapper Kanye West to design menswear for the Yeezy brand. This collaboration had […]