Laneige Makes a Splash in Sports: Partnering with WNBA Team Phoenix Mercury The world of sports and beauty collide as Laneige, the renowned K-beauty brand, takes its first step into the realm of sports partnerships. This groundbreaking collaboration will kick off at the upcoming WNBA All-Star Weekend later this month, marking a significant moment for […]
Why Women’s Basketball Stars Are Finally Getting Big Sneaker Deals
Why Women’s Basketball Stars Are Finally Getting Big Sneaker Deals In recent years, the world of basketball has seen a significant shift in the endorsement landscape. While historically male players have dominated the sneaker deal market, there has been a noticeable change with women’s basketball stars stepping into the spotlight. Nike’s upcoming launch with WNBA […]
June Ambrose on Leaving Puma and How Sports Changed Fashion
June Ambrose on Leaving Puma and How Sports Changed Fashion June Ambrose, the renowned stylist and costume designer, has recently announced her departure from Puma, where she held the position of creative director for women’s basketball. During her time at the sportswear giant, Ambrose made significant strides in elevating the stature of sports in high […]
The Debrief | Why Some Sports Win Big in Fashion — and Others Don’t
The Debrief | Why Some Sports Win Big in Fashion — and Others Don’t In the world of fashion, the intersection with sports has always been a captivating affair. From the iconic collaborations between high-end designers and athletic brands to the influence of athletes’ personal style on fashion trends, the relationship between sports and fashion […]