Opinion: How Wellness Became Toxic In the age of social media, the pursuit of wellness has morphed into a complex and often misleading landscape. What once started as a genuine movement towards healthier living has now been tainted by misinformation and unrealistic expectations, giving rise to what can only be described as toxic wellness. Lindsay […]
Cold plunges don’t help women recover, finds study busting $318M wellness trend
Cold Plunges: Do They Really Help Women Recover? Study Busts $318M Wellness Trend I’m sure you or someone you know has taken a cold plunge as a form of recovery or wellness practice. The trend of cold plunges, often touted as a way to boost energy, improve circulation, and enhance overall well-being, has gained significant […]
Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands
Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands Skiing, once a niche sport enjoyed by a select few, has now transcended its traditional boundaries to become a mainstream phenomenon. The allure of the snow-capped mountains, the adrenaline rush of gliding down the slopes, and the cozy après-ski culture have all contributed to […]