Nike’s Strategic Move: Revamping Outdoor Sports for Growth in China Nike, the iconic American sportswear maker, is setting its sights on a strategic growth opportunity in China by revamping its outdoor sports segment. The company has recognized the immense potential in the outdoor recreation market, which has experienced a significant surge in popularity since the […]
The Niche Sport Driving Sneaker Sales
The Rise of Trail Running: How This Niche Sport is Driving Sneaker Sales In the ever-evolving landscape of activewear, one niche sport is making a significant impact on the market – trail running. Brands, retailers, and investors alike are placing their bets on trail running as the next big category in activewear, with a particular […]
Amer Sports Raises 2025 Guidance on Strong Demand for Arc’teryx and Salomon Footwear
Amer Sports Raises 2025 Guidance on Strong Demand for Arc’teryx and Salomon Footwear Shares of the athletic apparel and equipment maker hit an all-time high on Tuesday. This surge in stock value comes as no surprise considering the recent announcement by Amer Sports to raise its 2025 guidance. The Finnish company, known for its high-performance […]