In a significant legal maneuver, TikTok and its parent company, ByteDance, have requested the U.S. Supreme Court to intervene and halt a government-imposed ban on the popular social media platform. This follows a federal appeals court ruling that upheld a new law requiring ByteDance to sell TikTok by January 19, 2025, or risk being banned […]
Meta Apps Experience Widespread Outages Across the United States
In an era anchored on digital connectivity, any disruption to major platforms can have a ripple effect on both businesses and individuals. Recently, users across the United States reported widespread outages affecting multiple Meta applications, including Facebook, Instagram, and WhatsApp. As Meta seeks to resolve these issues, it’s important to assess the implications of such […]
Musk's America PAC Prioritises Facebook and Instagram Over X in Strategic Ad Campaign to Support Trump
Elon Musk’s political action committee, America PAC, has made a notable strategic shift in its advertising approach as it gears up to support former President Donald Trump in the upcoming elections. While Musk owns X (formerly Twitter), the PAC has opted to invest substantially more in traditional social media platforms such as Facebook and Instagram, […]
Biden Administration Uses Reddit for Hurricane Updates
In a strategic move to engage a wider audience, the Biden administration is utilizing Reddit to disseminate information regarding its response to Hurricanes Helene and Milton. This decision marks a significant shift in how the government communicates during crises, leveraging a platform that is both unique and highly interactive compared to traditional channels. The White […]
What Would a Post-TikTok US Mean for Brands? Look to India
As TikTok faces a potential ban in the United States, brands in the beauty sector must reconsider their marketing strategies. The ongoing legal challenges for the app’s parent company, ByteDance, serve as a wake-up call for marketers who have come to rely heavily on TikTok for their promotional activities. A glance at the Indian market, […]