Elon Musk’s political action committee, America PAC, has made a notable strategic shift in its advertising approach as it gears up to support former President Donald Trump in the upcoming elections. While Musk owns X (formerly Twitter), the PAC has opted to invest substantially more in traditional social media platforms such as Facebook and Instagram, […]
Biden Administration Uses Reddit for Hurricane Updates
In a strategic move to engage a wider audience, the Biden administration is utilizing Reddit to disseminate information regarding its response to Hurricanes Helene and Milton. This decision marks a significant shift in how the government communicates during crises, leveraging a platform that is both unique and highly interactive compared to traditional channels. The White […]
What Would a Post-TikTok US Mean for Brands? Look to India
As TikTok faces a potential ban in the United States, brands in the beauty sector must reconsider their marketing strategies. The ongoing legal challenges for the app’s parent company, ByteDance, serve as a wake-up call for marketers who have come to rely heavily on TikTok for their promotional activities. A glance at the Indian market, […]