Tecovas Brings Its Cowboy Chic to New York Tecovas, the renowned western wear brand recognized for its stylish cowboy boots, is making its mark in the Big Apple. With the opening of a sprawling 4,500-square-foot store in SoHo, Tecovas is signaling a strategic move towards broader retail expansion. The brand’s expansion comes as part of […]
Lord & Taylor Will Relaunch as an Online Off-Price Retailer
The historic Lord & Taylor department store, which first opened its doors nearly 200 years ago in New York City, is poised for a remarkable transformation under new ownership. This iconic retailer, known for its chic offerings and customer service excellence, will soon emerge with a restructured identity as an online off-price luxury retailer. Anticipated […]
How Brands For Cowboys and Trail Enthusiasts Tread Being ‘in Fashion’
As fashion trends evolve, brands with deep-rooted identities often face unique challenges and opportunities. Tapping into trendiness, particularly for heritage brands tied to specific communities, can represent a significant avenue for growth. However, this endeavor is also fraught with risks, as failing to connect with established customers could alienate a brand’s core demographic. The barn […]
Tecovas Launches Wholesale: Expanding Reach in the Western Wear Market
Tecovas, the prominent Austin-based cowboy boot manufacturer, is stepping into the wholesale arena for the first time since its inception in 2015. This strategic move is set to increase the brand’s visibility and accessibility, marking a significant milestone for the direct-to-consumer company that aims to reach new demographics and larger markets. The initial phase of […]