BoF Masterclass | How to Create Cultural Moments on Any Budget In the fast-paced world of business and fashion, creating cultural moments that resonate with audiences is a key strategy for success. These moments not only capture attention but also drive engagement, loyalty, and ultimately, sales. However, the misconception that cultural moments require hefty budgets […]
Zegna Group Revenues Down 1% as Wholesale Struggles and DTC Grows
Zegna Group Revenues Down 1% as Wholesale Struggles and DTC Grows Italian luxury fashion house Zegna Group has recently reported a 1% decrease in revenues, reflecting the challenges faced by the wholesale sector while witnessing growth in Direct-to-Consumer (DTC) channels. This shift in revenue streams signifies a broader trend in the fashion industry as consumer […]
How Jones Road Used AI for Its Biggest Campaign Ever
How Jones Road Leveraged AI for Its Most Successful Campaign Yet Jones Road, the renowned American cosmetics brand, recently made waves in the industry by incorporating cutting-edge artificial intelligence tools into its latest marketing campaign. By harnessing the power of technologies like OpenAI’s Deep Research, the company was able to delve deep into the vast […]