How PPWR 2024 Reshapes European Business Operations The business landscape in Europe is on the brink of a significant transformation with the introduction of PPWR 2024. This new initiative is set to revolutionize the way companies approach packaging, placing a strong emphasis on sustainability and compliance. As a result, businesses across various industries will need […]
HolyGrail 2.0 confirms digital watermarking as key to circular packaging
Digital Watermarking: Revolutionizing Circular Packaging with HolyGrail 2.0 In the realm of sustainable packaging solutions, the quest for innovation has reached a significant milestone with the HolyGrail 2.0 trials. The latest breakthrough comes in the form of digital watermarking, which has demonstrated an impressive 93% sorting accuracy during the HolyGrail 2.0 trials. This development not […]
The Architect of Olaplex’s Turnaround
The Architect of Olaplex’s Turnaround In the fast-paced world of beauty and haircare, few brands have made as much of an impact as Olaplex. Known for its revolutionary hair repair treatments, Olaplex quickly rose to fame, becoming a favorite among beauty enthusiasts and professionals alike. However, like many success stories, Olaplex faced its own set […]
Packaging waste in Europe: Can we achieve a circular economy?
Packaging Waste in Europe: Can We Achieve a Circular Economy? The issue of packaging waste has become a pressing concern in Europe, prompting a growing debate on the necessity of transitioning towards a circular economy model. With the increasing awareness of environmental sustainability and the detrimental impact of single-use packaging on our planet, stakeholders across […]
Advancing a circular economy with the EU’s Packaging Waste Directive
Advancing a Circular Economy with the EU’s Packaging Waste Directive In the quest for sustainable practices, the European Union has been at the forefront, implementing directives that pave the way for a greener future. One such directive that is making waves in the packaging industry is the EU’s Packaging Waste Directive. This directive not only […]
Revolutionizing Packaging: The Films for Future (F3) Initiative
In an age where environmental concerns are at the forefront of consumer preferences, the Films for Future (F3) project stands as a beacon of innovation in sustainable packaging. Launched in 2022, this initiative represents a powerful collaboration between VTT Technical Research Centre of Finland, LUT University, and an impressive consortium of 34 industrial partners. Backed […]