BoF Masterclass | How to Create Cultural Moments on Any Budget In the fast-paced world of business and fashion, creating cultural moments that resonate with audiences is a key strategy for success. These moments not only capture attention but also drive engagement, loyalty, and ultimately, sales. However, the misconception that cultural moments require hefty budgets […]
Sea-based hypersonic missile launch system clears key test as US reveals secret launch
Sea-Based Hypersonic Missile Launch System Clears Key Test as US Reveals Secret Launch The Department of Defense (DoD) on Friday revealed that the missile launched from Cape Canaveral as part of a sea-based hypersonic missile launch system successfully cleared a crucial test. This groundbreaking test marks a significant advancement in the field of defense technology, […]
Amazon Isn’t the Solution to Saks’ Problems
Amazon Isn’t the Solution to Saks’ Problems The recent unveiling of Saks Global’s new storefront on Amazon Luxury may have generated some buzz, but it seems that investors are not easily swayed by shiny new additions. Despite this seemingly strategic move, Saks Global is still facing a significant challenge in the form of deteriorating liquidity. […]
US-Ukraine pact: What Kyiv gives, what Washington gets in Trump’s resource-for-aid
US-Ukraine Pact: Understanding the Exchange of Resources for Aid in Trump’s Strategy As the war rages on, Ukraine’s path to more U.S. aid now runs through its strategic partnership with Washington. The recent agreement between the United States and Ukraine has not only garnered attention but has also raised questions about the implications and benefits […]
DeepSeek shifts towards commercial AI products with urgent hiring drive
DeepSeek Ramps Up Commercial AI Products with Aggressive Hiring Spree Chinese startup DeepSeek has been making waves in the tech industry by open-sourcing potent AI models such as R1. This move has not only disrupted the market but also posed a significant challenge to global tech giants by offering cost-effective, high-performance alternatives. As DeepSeek’s innovative […]
AbbVie Lifts Profit Guidance, Cosmetic Treatments Revenue Lags
AbbVie Lifts Profit Guidance, Cosmetic Treatments Revenue Lags AbbVie, the renowned drug manufacturer, recently made headlines as it raised its profit guidance, indicating a promising trajectory for the company. However, amidst this positive news, a shadow looms over its cosmetic business segment. This sector, responsible for producing popular anti-wrinkle treatments such as Botox, fell short […]
OpenAI eyes Chrome in bid to boost ChatGPT
OpenAI Sets Sights on Chrome to Enhance ChatGPT’s Reach OpenAI, the trailblazing artificial intelligence research laboratory, is making strategic moves to elevate the presence of its ChatGPT platform. Despite a fruitful collaboration with Apple, OpenAI has encountered hurdles in extending ChatGPT’s influence to Android due to the absence of a partnership with Google, as disclosed […]
The Ounass Formula for a Successful Brand Activation
The Ounass Formula for a Successful Brand Activation At BoF CROSSROADS 2025 in Dubai, Imran Amed, BoF’s founder and CEO, sat down with Khalid Al Tayer, CEO of luxury e-commerce platform Ounass, to unpack his strategy for success when launching a global brand in the Gulf. In the competitive landscape of luxury e-commerce, standing out […]
Prada Nears Approval of Versace Deal Despite Tariffs
Prada Nears Approval of Versace Deal Despite Tariffs The luxury fashion industry is abuzz with anticipation as Prada SpA edges closer to securing the acquisition of Versace from Capri Holdings Ltd. in a deal worth €1.25 billion ($1.4 billion). Despite the looming threat of tariffs and economic uncertainties, Prada is forging ahead, showcasing resilience and […]
US-Israel defense collaboration hits ‘Bullseye’ with new missile initiative
US-Israel defense collaboration hits ‘Bullseye’ with new missile initiative An American defense firm and an Israeli weapons developer are teaming up to produce a cutting-edge missile defense system that promises to revolutionize the way countries protect their airspace. The collaboration between Raytheon Missiles & Defense and Rafael Advanced Defense Systems has sparked excitement and anticipation […]