The Winning Strategy in Today’s Sneaker Market: A Closer Look at Nike and On In the ever-competitive world of sneakers, two brands have managed to rise above the rest and claim the top spots in the market. Nike and On have become the powerhouses of the sneaker industry, and their success can be attributed to […]
How Adidas Engineered Its Big Comeback
Adidas: The Remarkable Turnaround of a Sneaker Giant In the fast-paced and cutthroat world of sports fashion, few brands have experienced such a rollercoaster ride of fortunes as Adidas. Just two years ago, the company was facing a crisis after pulling the plug on its Yeezy business, a move that sent shockwaves through the industry. […]
What Comes After Adidas’ Samba?
What Comes After Adidas’ Samba? The women’s sneaker market is experiencing a significant surge, riding on the coattails of the increasing interest in women’s sports and the shift towards casualized dress codes that prioritize comfort without compromising style. While brands like Adidas have made waves with iconic silhouettes like the Samba, there is a growing […]
Adidas Lifts Profit Target Again Amid Retro Sneaker Demand
In a move that underscores its strong recovery trajectory, Adidas has raised its annual profit target for the third consecutive quarter. This adjustment comes as the brand capitalizes on a rising consumer appetite for retro sneakers, particularly the Samba, and continues to sell off its Shui Yee stockpile. CEO Bjørn Gulden has employed a strategic […]