What Comes After Adidas’ Samba? The women’s sneaker market is experiencing a significant surge, riding on the coattails of the increasing interest in women’s sports and the shift towards casualized dress codes that prioritize comfort without compromising style. While brands like Adidas have made waves with iconic silhouettes like the Samba, there is a growing […]
Adidas Lifts Profit Target Again Amid Retro Sneaker Demand
In a move that underscores its strong recovery trajectory, Adidas has raised its annual profit target for the third consecutive quarter. This adjustment comes as the brand capitalizes on a rising consumer appetite for retro sneakers, particularly the Samba, and continues to sell off its Shui Yee stockpile. CEO Bjørn Gulden has employed a strategic […]