The Kicks You Wear: Why Tom Sachs’ Controversy Didn’t Ruin the Mars Yard 3.0 In the world of sneakers, few names carry as much weight as Tom Sachs. Known for his boundary-pushing designs and collaborations with Nike, Sachs is a true innovator in the industry. However, his latest release, the Mars Yard 3.0, was not […]
The Kicks You Wear: Nike and StockX Bury the Beef
The Kicks You Wear: Nike and StockX Bury the Beef Nike and StockX’s years-long legal battle has finally come to a close. The clash between the sportswear giant and the sneaker resale platform had been a topic of much discussion within the sneakerhead community, with both sides presenting arguments and counterarguments that kept enthusiasts on […]
Adidas Places Yeezy Partnership Under Review
Adidas Places Yeezy Partnership Under Review Adidas, the renowned German sportswear giant, has recently found itself at the center of a controversy surrounding its partnership with Ye, the artist and designer formerly known as Kanye West. The dispute arose when Ye took to Instagram in August and early September to express his frustration, alleging that […]
Are Signature Sneakers Still Relevant?
Are Signature Sneakers Still Relevant? In the fast-paced world of sports and fashion, one trend that has stood the test of time is the phenomenon of signature sneakers. For decades, basketball stars have partnered with major brands to release shoes bearing their names, creating a lucrative market that caters to fans and collectors alike. However, […]
How Soccer Conquered the Sneaker Market
How Soccer Conquered the Sneaker Market In the United States, a country where basketball sneakers have reigned supreme in the sports footwear industry for decades, there is a new player on the field – soccer cleats. Known as football boots in many parts of the world, these shoes are making a surprising entrance into the […]