The Art and Science of Product Naming When it comes to product naming, there is a delicate balance between art and science. A well-chosen name has the power to capture the essence of a product, evoke emotions, and resonate with the target audience. Think of iconic names like Glossier’s “Boy Brow” or Hill House Home’s […]
Beauty’s Slowdown Goes Global
As we navigate the current economic landscape, it’s clear that the beauty industry, despite its historical resilience, is facing significant challenges. The much-touted “Lipstick Index,” suggesting that beauty products thrive during economic downturns as consumers seek affordable indulgences, is being put to the test. Recent earnings reports reveal a sobering trend: consumer momentum in beauty […]