On September 25, Zalando Partner Marketing Services (ZMS) brought together the fashion industry’s key players at their fourth annual Partner Awards held in Berlin. This event highlighted innovative advertising strategies within Zalando’s e-commerce platform, which boasts a remarkable 560 million visits per month and a wide customer base of approximately 50 million across 25 European […]
Uniqlo Owner Targets Higher Sales From Strong Western Market
Fast Retailing Co., the parent company of Uniqlo, has made significant strides in building its brand presence in the Western markets, particularly in North America and Europe. Despite facing sales challenges in its largest overseas market, China, the company reported record annual revenue of ¥3.1 trillion (approximately $20.8 billion) for the fiscal year ending in […]
Phoebe Philo Launches Brick-and-Mortar Wholesale
Phoebe Philo’s eponymous label, backed by luxury powerhouse LVMH, is making a strategic pivot by integrating brick-and-mortar wholesale distribution into its business model. This shift towards physical retail will complement its initial strategy of launching as an online-only, direct-to-consumer brand. The decision not only offers new avenues for revenue generation but also enables the brand […]