As the holiday shopping season descends upon the United States, retailers are engaged in a fierce competition to attract consumers’ attention amid a market defined by rising prices and a shorter shopping window. With only 27 shopping days between Thanksgiving and Christmas—five fewer than last year—chains are turning to innovative marketing strategies and exciting in-store […]
The BoF Podcast | Jacquemus: A Coming of Age Story
The luxury fashion world has witnessed a remarkable evolution in the last decade, spearheaded by dynamic and innovative designers who have redefined the landscape. One such visionary is Simon Porte Jacquemus, who launched his eponymous brand in 2009, quickly carving a niche for himself through a unique blend of creativity and business acumen. His story, […]
AI Models Replace Real People in Mango’s Fast-Fashion Ads
As artificial intelligence continues to shape various industries, the fashion sector is not standing still. Spanish fast-fashion brand Mango has joined the ranks of retailers like Levi Strauss, Louis Vuitton, and Nike by incorporating AI-generated avatars in place of human models for its advertising campaigns. This strategic move highlights a significant shift not only in […]
Nordstrom Family Proposes to Take Department Store Private for $3.8 Billion
In a significant development for the retail sector, the Nordstrom family has made a bold proposal to buy the Nordstrom department store chain for $3.8 billion, suggesting a price of $23 per share in cash. This move aims to transition the well-known company from a publicly traded entity to a private one, underscoring a strong […]
Uniqlo Appoints Clare Waight Keller as Creative Director
In a strategic move that reinforces its commitment to luxury collaborations, Uniqlo has announced the appointment of British designer Clare Waight Keller as its new creative director. This decision follows Waight Keller’s notable work with high-end brands, including her previous roles as creative director at LVMH’s Givenchy and Richemont’s Chloé. Her entry into Uniqlo comes […]