The Rise of Brand Marketing: How DTC Brands are Shifting Strategies Direct-to-consumer (DTC) brands have long been synonymous with aggressive social media advertising tactics to capture the attention of their target audience. From the likes of Rothy’s to Everlane, these digitally native companies have relied heavily on digital ads and influencer partnerships to drive sales […]
Bargaining ‘chips’ on the table? NVIDIA CEO visits Beijing amid US tech curbs
Bargaining ‘Chips’ on the Table? NVIDIA CEO Visits Beijing Amid US Tech Curbs In a move that could raise eyebrows, NVIDIA CEO Jensen Huang on Thursday visited Beijing, a significant gesture amidst the escalating tensions between the United States and China in the tech sector. The trip comes as the semiconductor giant is in the […]