Tag: Rebranding

Beautycounter Set to Return With New Name and Look

Beautycounter Set to Return With New Name and Look After a period of uncertainty, Beautycounter is set to make a grand comeback, this time with a fresh identity and appearance. The clean beauty label, which was repurchased from a private equity firm by its original founder Gregg Renfrew last year, is gearing up to re-enter […]

Boohoo’s Name Changes to Debenhams Despite Frasers Group’s Vote Against

Boohoo’s Name Changes to Debenhams Despite Frasers Group’s Vote Against In a surprising turn of events, the online fashion retailer Boohoo has decided to go ahead with its planned name change to Debenhams, despite facing opposition from Frasers Group, the retail conglomerate owned by Mike Ashley. The contentious move comes in the midst of a […]

Op-Ed | Can Ralph Lauren and Coach Reboot American Luxury?

Op-Ed | Can Ralph Lauren and Coach Reboot American Luxury? In the realm of luxury fashion, European brands have long been considered the epitome of sophistication and status. However, recent developments in the industry have seen a shift in consumer preferences, with many turning away from European luxury giants due to dramatic price hikes. This […]

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