The New DTC Rebranding Playbook Direct-to-consumer (DTC) brands have been at the forefront of revolutionizing the way we shop, disrupting traditional retail models, and forging direct connections with consumers. These pioneers have not only changed the game in terms of distribution and marketing but have also reshaped consumer expectations and behaviors. However, as the market […]
Ty Haney Is Back at the Helm of Outdoor Voices
Ty Haney Is Back at the Helm of Outdoor Voices After five years of being away from the activewear label she founded in 2013, Ty Haney is making a triumphant return to Outdoor Voices. This move comes after Haney played a pivotal role in spearheading the brand’s rebrand earlier this year. Her re-entry into the […]
Beautycounter Set to Return With New Name and Look
Beautycounter Set to Return With New Name and Look After a period of uncertainty, Beautycounter is set to make a grand comeback, this time with a fresh identity and appearance. The clean beauty label, which was repurchased from a private equity firm by its original founder Gregg Renfrew last year, is gearing up to re-enter […]
Boohoo’s Name Changes to Debenhams Despite Frasers Group’s Vote Against
Boohoo’s Name Changes to Debenhams Despite Frasers Group’s Vote Against In a surprising turn of events, the online fashion retailer Boohoo has decided to go ahead with its planned name change to Debenhams, despite facing opposition from Frasers Group, the retail conglomerate owned by Mike Ashley. The contentious move comes in the midst of a […]
Op-Ed | Can Ralph Lauren and Coach Reboot American Luxury?
Op-Ed | Can Ralph Lauren and Coach Reboot American Luxury? In the realm of luxury fashion, European brands have long been considered the epitome of sophistication and status. However, recent developments in the industry have seen a shift in consumer preferences, with many turning away from European luxury giants due to dramatic price hikes. This […]