From Struggle to Success: Puma Appoints Former Adidas Sales Chief as CEO In the fast-paced world of sportswear, competition is fierce, and staying ahead of the game requires strategic leadership and innovative thinking. Recently, Puma, a well-known player in the industry, made a bold move by announcing the appointment of Arthur Hoeld, the former Adidas […]
Adidas, Puma Plunge as Trump’s Tariffs Shock Shoe Supply Chains
Adidas, Puma Plunge as Trump’s Tariffs Shock Shoe Supply Chains The global economy is a complex web of interconnected supply chains, where even the slightest ripple can cause a major wave of impact. Recently, the footwear industry felt the shockwaves as President Trump’s tariffs sent Adidas and Puma stocks plummeting. In early Frankfurt trading on […]
Puma Warns Tariffs, Geopolitical Tensions in 2025 Forecast
Puma Warns Tariffs, Geopolitical Tensions in 2025 Forecast In a recent statement, the German sportswear giant Puma has issued a warning regarding the potential impact of tariffs and geopolitical tensions on its 2025 forecast. Despite expecting currency-adjusted sales to grow in the low- to mid-single-digit range, the company is bracing itself for challenges that may […]
Puma Shares Fall After Sales and Profit Miss
Puma Shares Plunge by 18% After Missing Sales and Profit Targets Puma, the renowned sneaker maker, faced a significant setback as its stock plummeted by approximately 18%, marking its lowest level since 2018. The sharp decline came as a result of the company falling short of its sales and profit targets, causing concern among investors […]
Manchester City and Puma Turn to Fan-Made AI for Next Jersey
In a pioneering collaboration that merges sports, technology, and fan engagement, Manchester City Football Club and Puma are set to revolutionize how jerseys are designed. For the 2026-27 season, they are inviting fans to participate in the creative process through an innovative AI-powered tool. This project not only showcases the potential of artificial intelligence in […]
Puma Is Bringing AI-Generated Design to the Football Pitch
In a groundbreaking move, Puma is redefining fan engagement by harnessing the capabilities of artificial intelligence (AI) to transform the way sports memorabilia is designed. The sports brand recently announced the launch of a platform that allows Manchester City fans to design a new uniform for the football team using generative AI technology. This innovative […]