Puma Appoints Former Adidas’ CIO Andreas Hubert As COO Puma, the renowned sportswear brand, has recently made a strategic move by appointing Andreas Hubert as its Chief Operating Officer (COO), effective September 1. This decision marks a significant shift in Puma’s organizational structure and signals a new era of leadership for the company. Hubert, who […]
Puma Shares Dive After Warning of Full-Year Loss, US Tariff Impact
Puma Faces Stock Plunge Following Bleak Projections, Tariff Turmoil On The Horizon German sportswear giant Puma recently sent shockwaves through the market as its shares plummeted by a staggering 18 percent. The catalyst for this significant dip in stock value? An ominous warning from the company regarding its anticipated full-year performance, a forecast marred by […]
Adidas and Puma Bet on Running Shoes as Tariffs Loom
Adidas and Puma Bet on Running Shoes as Tariffs Loom Adidas and Puma, two iconic German sneaker brands, are gearing up for a strategic shift in their product focus. With the looming threat of tariffs and the increasing competition from smaller rivals like Hoka and On Holding AG, both companies are setting their sights on […]
Can Puma Strike Gold Twice With Rihanna?
Can Puma Strike Gold Twice With Rihanna? When Rihanna teamed up with Puma for the first Fenty x Puma collaboration, it was nothing short of a game-changer. The partnership not only elevated Puma’s status in the fashion world but also set a new benchmark for successful celebrity-brand collaborations. The Fenty x Puma collection not only […]
June Ambrose on Leaving Puma and How Sports Changed Fashion
June Ambrose on Leaving Puma and How Sports Changed Fashion June Ambrose, the renowned stylist and costume designer, has recently announced her departure from Puma, where she held the position of creative director for women’s basketball. During her time at the sportswear giant, Ambrose made significant strides in elevating the stature of sports in high […]
Puma Hires A$AP Rocky as Creative Director of Formula 1 Partnership
Puma Taps A$AP Rocky as Creative Director for Formula 1 Collaboration Puma, the renowned sportswear brand, has made a bold move in the world of fashion and motorsports by appointing A$AP Rocky, the acclaimed rapper and fashion icon, as the Creative Director for their Formula 1 partnership. This collaboration is set to bring a fresh […]
Nike’s Latest Sports Headache, Explained
Nike’s Latest Sports Headache: FC Barcelona Considers In-House Approach In the fast-paced and highly competitive world of sports partnerships, even the most established relationships can hit a rough patch. Recently, global sportswear giant Nike found itself in a bit of a bind as FC Barcelona, one of its long-standing partners, hinted at the possibility of […]
How Puma Became a Rare Wholesale Success Story
How Puma Found Success in Multi-Brand Retail and Became a Rare Wholesale Success Story In the competitive world of sportswear, standing out from the crowd is no easy feat. For years, Puma, the German sportswear maker, struggled to find its unique identity among giants like Nike and Adidas. However, in a surprising turn of events, […]
Adidas, Puma Expected to Hike Sportswear Prices Following Nike as US Tariffs Hit
Adidas and Puma Gear Up to Follow Nike’s Lead in Sportswear Price Hikes In the wake of Nike’s recent announcement regarding the increase in prices due to the impact of US tariffs, competitors Adidas and Puma are now poised to make similar moves. The sporting goods industry has been closely watching Nike’s bold decision, with […]
Puma’s Earnings Meet Estimates in Boost for CEO-less Brand
Puma’s Earnings Meet Estimates in Boost for CEO-less Brand Puma, the renowned sportswear company, has recently released its earnings report, painting a promising picture for the brand despite operating without a CEO. The company managed to maintain its 2025 outlook, showcasing resilience in the face of challenges. With sales reaching $86 million, although slightly lower […]