The Kicks You Wear: Did Nike Lose the Youth? Data from a new survey reveals a surprising shift in the realm of back-to-school fashion – Nike, the long-reigning champion of athletic footwear and apparel, seems to be facing a new challenge. For years, the iconic swoosh has been synonymous with youth culture, setting trends and […]
Puma Shares Soar on Report Pinault Family Exploring Sale of 29 percent Stake
Puma Shares Reach New Heights Amid Speculation of Stake Sale Puma, the renowned sportswear maker, has recently made headlines as its shares experienced a significant surge in value. This sudden boost came in the wake of reports suggesting that Artemis, the holding company of France’s influential Pinault family, is contemplating the sale of its substantial […]
Puma Appoints Former Adidas’ CIO Andreas Hubert As COO
Puma Appoints Former Adidas’ CIO Andreas Hubert As COO Puma, the renowned sportswear brand, has recently made a strategic move by appointing Andreas Hubert as its Chief Operating Officer (COO), effective September 1. This decision marks a significant shift in Puma’s organizational structure and signals a new era of leadership for the company. Hubert, who […]
Puma Shares Dive After Warning of Full-Year Loss, US Tariff Impact
Puma Faces Stock Plunge Following Bleak Projections, Tariff Turmoil On The Horizon German sportswear giant Puma recently sent shockwaves through the market as its shares plummeted by a staggering 18 percent. The catalyst for this significant dip in stock value? An ominous warning from the company regarding its anticipated full-year performance, a forecast marred by […]
Adidas and Puma Bet on Running Shoes as Tariffs Loom
Adidas and Puma Bet on Running Shoes as Tariffs Loom Adidas and Puma, two iconic German sneaker brands, are gearing up for a strategic shift in their product focus. With the looming threat of tariffs and the increasing competition from smaller rivals like Hoka and On Holding AG, both companies are setting their sights on […]
Can Puma Strike Gold Twice With Rihanna?
Can Puma Strike Gold Twice With Rihanna? When Rihanna teamed up with Puma for the first Fenty x Puma collaboration, it was nothing short of a game-changer. The partnership not only elevated Puma’s status in the fashion world but also set a new benchmark for successful celebrity-brand collaborations. The Fenty x Puma collection not only […]
June Ambrose on Leaving Puma and How Sports Changed Fashion
June Ambrose on Leaving Puma and How Sports Changed Fashion June Ambrose, the renowned stylist and costume designer, has recently announced her departure from Puma, where she held the position of creative director for women’s basketball. During her time at the sportswear giant, Ambrose made significant strides in elevating the stature of sports in high […]
Puma Hires A$AP Rocky as Creative Director of Formula 1 Partnership
Puma Taps A$AP Rocky as Creative Director for Formula 1 Collaboration Puma, the renowned sportswear brand, has made a bold move in the world of fashion and motorsports by appointing A$AP Rocky, the acclaimed rapper and fashion icon, as the Creative Director for their Formula 1 partnership. This collaboration is set to bring a fresh […]
Nike’s Latest Sports Headache, Explained
Nike’s Latest Sports Headache: FC Barcelona Considers In-House Approach In the fast-paced and highly competitive world of sports partnerships, even the most established relationships can hit a rough patch. Recently, global sportswear giant Nike found itself in a bit of a bind as FC Barcelona, one of its long-standing partners, hinted at the possibility of […]
How Puma Became a Rare Wholesale Success Story
How Puma Found Success in Multi-Brand Retail and Became a Rare Wholesale Success Story In the competitive world of sportswear, standing out from the crowd is no easy feat. For years, Puma, the German sportswear maker, struggled to find its unique identity among giants like Nike and Adidas. However, in a surprising turn of events, […]